Content Strategy & Creation
- Develop and execute platform-specific content calendars (Instagram, Facebook, YouTube, Pinterest, LinkedIn)
- Create engaging content formats : posts, reels, stories, video shorts, blogs, infographics, and carousel posts
- Collaborate with designers and copywriters to maintain brand style and tone
Community Engagement
Monitor comments, messages, and mentions to interact with our audience in real timeImplement engagement tactics like polls, Q&A sessions, and user-generated content campaignsCampaigns & Collaborations
Launch seasonal campaigns aligned with travel trends, holidays, and promotionsCollaborate with influencers, travel bloggers, and partners for content direction, takeovers, or co-branded storiesAnalytics & Optimization
Track performance metrics (reach, engagement, follower growth, conversions)Use insights to optimize content strategy and improve ROIReport on content performance and suggest improvements across platformsTrendspotting & Innovation
Stay updated on social media trends, algorithm changes, and emerging content formatsExplore creative formatsAR filters, UGC contests, interactive featuresto engage 2-4years of experience in social media content creation (preferred in travel / lifestyle domain)Strong writing, storytelling, and visual editing skills (video / photo editing tools like Canva, Lightroom, Premiere Pro)Proficiency with social media platforms best practices and analytics tools (e.g., Meta Business Suite, Creator Studio)Creative mindset with an eye for detail and emerging trendsExcellent English communication skills; additional languages like Hindi are a plusWhy Join TripFactory?
Be the voice of a leading travel brandWork in a creative, collaborative, and travel-loving environmentShape content that inspires real journeys and memoriesGrowth opportunities in marketing and digital communications(ref : iimjobs.com)