Create and share performance dashboards regularly, highlighting insights and opportunities.
Run A / B tests on formats, tones, timing, and content categories to constantly improve impact.
Benchmark against competitors and identify creative / social whitespace to capitalize 2-4 years of B2B social media experience - preferably in SaaS or healthcare tech.
Excellent command of LinkedIn - both organic and paid - with strong understanding of Sales Navigator.
Proven ability to write, edit, and craft compelling brand and leadership content.
Familiarity with Reddit engagement, social listening, and platform communities.
Understanding of design systems, layout, and visual direction (while not being a designer)
(ref : iimjobs.com)
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Social Media Specialist • West Bengal, India
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