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Trip Factory - Social Media Specialist

Trip Factory - Social Media Specialist

TripFactory.comWest Bengal, India
3 days ago
Job description

Strategic Ownership :

  • Develop and execute platform-specific content strategies aligned with marketing and product goals.
  • Identify rising platforms, shifting audience behaviors, and whitespace opportunities (Reddit, niche communities, Threads, etc.
  • Align social activities with full-funnel awareness engagement conversion Profile Building :
  • Manage and grow executive profiles on LinkedIn, ensuring thought leadership is established and sustained.
  • Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development.
  • Build brand trust and visibility through personal + brand account Writing & Brand Voice :
  • Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency.
  • Create concise and compelling copy for short-form posts, carousels, videos, and ads.
  • Ensure adherence to design language and visual hierarchy while briefing or collaborating with design Engagement & Growth :
  • Foster meaningful conversations respond to DMs, comments, and mentions promptly and

strategically.

  • Actively participate in and engage with industry groups, community spaces, Reddit threads,
  • and partner content.

  • Explore employee advocacy and support internal champions with curated & Ads Experience :
  • Execute and optimize campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc.
  • Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback.
  • Drive measurable KPIs : reach, engagement, CTR, follower growth, and campaign-specific Analysis :
  • Create and share performance dashboards regularly, highlighting insights and opportunities.
  • Run A / B tests on formats, tones, timing, and content categories to constantly improve impact.
  • Benchmark against competitors and identify creative / social whitespace to capitalize 2-4 years of B2B social media experience - preferably in SaaS or healthcare tech.
  • Excellent command of LinkedIn - both organic and paid - with strong understanding of Sales Navigator.
  • Proven ability to write, edit, and craft compelling brand and leadership content.
  • Familiarity with Reddit engagement, social listening, and platform communities.
  • Understanding of design systems, layout, and visual direction (while not being a designer)
  • (ref : iimjobs.com)

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    Social Media Specialist • West Bengal, India

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