Area Sales Executive

Key responsibility - Area Sales Executive- Vijayawada (General Trade)

• Build Infrastructure of Distributors, align Key Customers of Vijayawada and formulate strategy for long Term Business association.
• To drive profitability and deliver on the Revenue and Share parameters.
• Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy
• Appoint new GT outlets, prepare the General Trade sales strategy & growth plans in line with business strategy
• Responsible for achieving planned sales by General Trade and Distributors
• Resolve Distributors trade issues, complaints and operational matters
• Work closely with Distributors in achieving company's objective and vision.
• Develop and implement comprehensive brand strategies to position the products effectively in the market
• Conduct thorough market research to understand consumer behavior, market trends, and competitive landscape
• Plan and execute successful product launches, including pre-launch preparations and post-launch evaluations
• Develop and implement trade marketing strategies to support General trade trade and drive in-store sales
• Manage relationships with key GT partners, ensuring effective execution of promotional activities and merchandising.

Job Family Group :

What are we looking for

retailers), Key account engagement (engaging high business volume retailers), team handling - 12 DSR

Skills Required

Promotional Activities, Trade Marketing, Market Research, Sales Strategy, Merchandising