Territory Sales Lead

Job Description : Territory Sales Lead (TSL)

Work Location : All India Nuziveedu seeds (Locations)

This role is for a

Territory Sales Lead (TSL)

with proven experience in

Agriculture (Agri) Sales and Marketing

, specifically within the

agriculture or seed-based industry

• . The TSL will be responsible for driving sales growth and market penetration within an assigned territory and will report directly to the

Regional Sales Manager (RSM)

Key Responsibilities

1. Sales and Business Development

Achieve or exceed assigned

sales targets

for agricultural products (e.g., seeds, crop protection, fertilizers) within the designated territory.

Develop and execute a

territory business plan

to identify and capitalize on new sales opportunities, focusing on high-potential farmers, dealers, and distributors.

Manage the

complete sales cycle

, including prospecting, product demonstration, negotiation, and closing sales.

Regularly visit farms, dealers, and distribution channels to maintain strong relationships and gather

market intelligence

2. Dealer and Channel Management

Appoint, train, and manage the performance of

dealers / distributors

to ensure adequate product availability and market coverage.

Ensure adherence to company policies, pricing, and credit terms by all channel partners.

Conduct

product training

sessions for dealer staff and retail counter personnel.

3. Marketing and Promotion

Organize and execute

field days, farmer meetings, and product demonstrations

to promote new products and increase brand awareness .

Collaborate with the Regional Sales Manager and Marketing team to implement

promotional schemes

and campaigns effectively at the ground level.

Collect feedback on product performance and market needs to inform future

marketing and R&D strategies

4. Reporting and Administration

Maintain accurate and up-to-date

sales records, pipeline, and customer data

using the company's CRM system.

Prepare and submit regular

sales forecasts, activity reports, and expense reports

to the Regional Sales Manager.

Monitor competitor activities and market trends, providing timely updates to the management team.

Requirements

Education and Experience

Bachelor's degree

in Agriculture, Business Administration, or a related field. A Master's degree is a plus.

Minimum of

3-5 years of progressive sales experience

in Agri-sales or Ag-marketing, with a focus on seeds, crop protection, or agricultural inputs.

Proven experience as a

Territory Sales Lead / Officer / Executive

is essential.

Skills and Competencies

Strong understanding of

agronomy, local cropping patterns, and farming practices

Excellent

communication, negotiation, and interpersonal skills

Results-oriented

with a strong drive to meet and exceed targets.

Ability to work independently and manage time effectively within a large territory.

Proficiency in local language(s) and working knowledge of English.

Willingness to undertake

extensive travel

within the assigned territory.

Reporting Structure

The Territory Sales Lead reports directly to the

Regional Sales Manager (RSM)