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B2B Sales Executive

B2B Sales Executive

Jamaica Craft CafeMalappuram, IN
2 hours ago
Job description

Job Summary :

We are seeking a dynamic and results-driven Sales Executive with strong experience in B2B sales and Below-the-Line (BTL) marketing within the Food & Beverage industry. The ideal candidate will be responsible for driving revenue growth, expanding market presence, building long-term client relationships, and executing on-ground BTL activities to enhance brand visibility and sales performance.

Key Responsibilities :

1. B2B Sales & Business Development

  • Identify, target, and acquire new B2B clients such as cafés, restaurants, hotels, corporate offices, retail outlets, and distributors.
  • Generate and qualify leads through market research, networking, and cold calling.
  • Present product offerings and solutions to potential clients, demonstrating strong product knowledge.
  • Negotiate pricing, terms, and contracts to close profitable deals.
  • Achieve monthly, quarterly, and annual sales targets.

2. Client Relationship Management

  • Maintain strong, long-term relationships with existing clients.
  • Ensure timely communication and after-sales support.
  • Understand client needs and coordinate with internal teams for customized solutions.
  • Regularly follow up on orders, payments, and delivery schedules.

    • 3. BTL (Below the Line) Sales & Marketing Activities

  • Plan and execute on-ground activations, product sampling, and promotional campaigns.
  • Organize and manage in-store promotions, branding activities, and display setups.
  • Work closely with marketing teams to ensure alignment of brand positioning and messaging.
  • Monitor and report the effectiveness of BTL campaigns and provide improvement insights.

    • 4. Market Intelligence & Reporting

  • Track competitor activities, pricing trends, and customer preferences.
  • Provide weekly and monthly sales reports, forecasts, and performance updates.
  • Recommend strategies based on market insights to increase brand visibility and sales.

    • 5. Coordination & Team Collaboration

  • Collaborate with supply chain, marketing, and operations teams for smooth order execution.
  • Ensure proper documentation, invoicing, and payment follow-ups.
  • Participate in team meetings, training sessions, and strategic discussions.

    • Required Skills & Qualifications :

  • Bachelor’s degree in Business Administration, Marketing, or related field.
  • 2–5 years of experience in B2B sales & BTL marketing, preferably in the F&B industry.
  • Strong negotiation, communication, and interpersonal skills.
  • Ability to build and maintain long-term client relationships.
  • Experience in handling on-ground activations, sampling activities, and brand promotions.
  • Self-motivated, target-driven, and capable of working independently.
  • Proficient in MS Office (Excel, PowerPoint, Word).

    • Preferred Attributes :

  • Strong local market knowledge.
  • Ability to travel frequently for client meetings and activations.
  • Dynamic personality with a passion for the F&B industry.
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    B2b Sales Executive • Malappuram, IN

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