Performance Marketing Manager

We're hiring : Performance Marketing Manager (Meta / Google / Amazon)

Brand : Nippetals — Global Women's Innerwear | Location : Mumbai / Remote (IST) | Type : Full-time | Comp : Competitive + ESOPs

Why this role matters

Women's innerwear is a high-growth, multi-billion-dollar category where comfort, tech, and trust win. Nippetals is a global brand (Shopify + marketplaces) in adhesive bras, nipple covers, and boob tape—scaling fast across India, the U.S., and beyond. We're looking for a full-stack growth owner to take us 1 → 10.

You'll own (end-to-end) :

• Meta : Full-funnel build, exclusions, creative / offer testing, budget pacing to CAC / ROAS / MER
• Google : Search, PMax, YouTube; query sculpting, asset groups, Shopping feed hygiene
• Amazon : SP / SB / SD; keyword & ASIN harvesting, dayparting, placement multipliers, TACoS
• Analytics (your #1 skill) : GA4, GTM, clean UTMs, blended vs platform ROAS, contribution margin, LTV / cohorts; automate dashboards in Sheets / Looker Studio
• CRO & Landing Pages : Identify leaks, ship A / B tests, lift CVR / AOV with tight ad→page→offer fit
• Creative Engine : Brief UGC / influencers, rapid learning cadence, clear hypotheses + next actions

What success looks like (first 90 days) :

0–30 : Audit + stabilize tracking / structure, stand up one source of truth, launch 6–10 tests

31–60 : Restructure for efficiency, pace to MER, launch 2–3 high-intent LPs, tighten Amazon TACoS

61–90 : Automate reporting, set quarterly roadmap, compound MoM growth with clear rituals

Must-haves :

How we work :

Apply :

Email with your resume / , 2 campaign tear-downs (what / why / results), and a one-page 30-day testing plan.

Subject : "Nippetals PMM – I Ship Results."