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E-commerce Merchandiser
Linen TrailIndia13 hours ago
Job descriptionStructure and maintain collection / category pages with logic, filtering, sorting Curate “featured”, “new arrivals”, “best sellers”, “shop by fabric / season / occasion” collections Work on banners, hero placements, on-site merchandising blocks A / B test positioning of products, banner creatives, sorting logic Collaborate with design / creative to align product visuals with brand aesthetics Propose which products to push / highlight during promotions or season launches Work with marketing to coordinate campaigns / launches (ensure front-end readiness) Plan and execute merchandising calendar (site refreshes, seasonal changes) Monitor key metrics : conversion, click-through on category pages, bounce, add-to-cart, etc. Identify underperforming listings and propose improvements Use sales and traffic data to recommend product mix, site exposure changes Generate regular reports and insights to the founder / leadership Liaise with operations / inventory team to ensure availability, stock status reflected online Work with customer support to flag errors / feedback on product pages Assist in QA / testing of site features (e.g. new filters, search, page layouts) Escalate and help coordinate fixes with developers / designers if product data or UI issues emerge Stay up to date with e-commerce / fashion / digital merchandising trends Suggest improvements and innovations (e.g. personalization, smart recommendations) Document SOPs for listing, merchandising, optimizations Bachelor’s degree in Marketing, Commerce, Business, or relevant field 0.5-2 years experience in e-commerce merchandising, catalog management, or similar (especially fashion / apparel / lifestyle brands) Solid understanding of e-commerce best practices (SEO, UI / UX, site navigation, filters, search) Experience managing product listing platforms / CMS / storefront systems (Shopify, Magento, WooCommerce etc) Analytical mindset : comfortable with data, Excel (or Google Sheets), reporting tools Strong attention to detail (typos, consistency, image quality) Good communication skills — you’ll coordinate across teams Proactive, self-motivated, and able to manage multiple tasks A sensibility for design / visual aesthetics (appreciation for cohesive brand look) Experience with conversion optimization / A / B testing Knowledge of SEO tools (e.g., Ahrefs, SEMrush) Familiarity with analytics tools (Google Analytics, heatmaps, search analytics) Understanding of sustainable / fashion space Direct impact — your work affects brand perception, sales & growth Exposure to all parts of D2C fashion business : design, operations, marketing Opportunity to help build systems, scale processes from ground up Learning, ownership, growth potential as the brand grows
E-commerce Merchandiser, Linen Trail
About Linen Trail
Linen Trail is a sustainable slow-fashion brand specializing in 100% pure linen men’s wear — shirts, trousers, kurtas, jackets, co-ord sets. As a direct-to-consumer label, we strive to bring high quality, minimal design, and great user experience to our customers. You’ll join a small, agile team where your decisions directly affect our brand presence and sales.
Role Overview
As E-commerce Merchandiser at Linen Trail, you will be responsible for ensuring our online catalog and storefront deliver a compelling, seamless shopping experience. You will handle product listings, page optimization, collection / category structuring, and collaborate across design, marketing, and operations to drive conversion and discoverability.
You are a blend of a storyteller, data-analyst, and executioner — making sure the right products are shown in the right way, at the right time.
Key Responsibilities
Product Listings & Catalog Management
- Create, upload, and maintain product listings (title, descriptions, attributes, size / color variants, images)
- Ensure consistency of information, correct taxonomy, metadata and categorization
- Monitor for missing content or errors and fix them proactively
- Use best practices in SEO (product titles, meta descriptions, alt text) to improve organic search visibility
Collection & Category Page Optimization
Merchandising & Visual Strategy
Data & Insights
Cross-functional Collaboration & Support
Continuous Improvement & Stay Updated
Requirements & Skills
Bonus / Preferred
What You’ll Gain / What We Offer
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Ecommerce • India
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