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Manager - Product Marketing

Manager - Product Marketing

LanceSoft, IncMumbai, India
1 day ago
Job description
  • We're seeking a highly strategic and dynamic Product Marketing Manager to serve as the central lead for driving successful market entry and accelerating growth across international territories for a fast-growing portfolio of wearables and related Reality Labs technologies.
  • This role is ideal for a leader who thrives in complex, cross-functional environments and can rapidly translate strategic vision into executed GTM (Go-To-Market) plans globally.
  • Key Responsibilities : Global GTM and Growth Leadership
  • This role acts as the central hub for global expansion, owning strategy, execution, and performance.
  • Global GTM Strategy Ownership : Own and operationalize a clear go-to-market strategy for new international market launches.
  • You'll bring a clear strategic point of view to inform decisions and critical trade-offs necessary for expansion.
  • Cross-Functional Orchestration : Drive momentum and alignment across a vast network of global teams, including regional marketing, product, operations, sales, legal, policy, and channel partners, ensuring all elements of GTM are aligned and ready ahead of launch.
  • Growth Roadmap & Prioritization : Define prioritization, strategic roadmap, and key success metrics across a range of cross-functional business initiatives focused on achieving aggressive sales, engagement, and retention goals.
  • Insight-Driven Strategy : Partner closely with research teams to gather deep market, category, channel, and audience insights to inform precise launch tactics and ongoing growth strategies for specific international markets.
  • Bottleneck Resolution & Scaling : Proactively identify and burn down bottlenecks, test new growth approaches, ruthlessly prioritize, and pivot quickly as needed.
  • You'll double down on what works to rapidly scale our footprint across key international markets.
  • Minimum Qualifications :

    • The successful candidate will bring a blend of strategic vision and exceptional tactical execution ability, having thrived in dynamic, fast-paced technology environments.
    • Strategic Experience (Mandatory) : 8+ years of experience in strategic marketing, Product Marketing Management, or product management, preferably within technology, internet technology, or management consulting.
    • Execution Focus : A demonstrable combination of strategic product marketing experience and proven, hands-on tactical execution.
    • Data Proficiency : Extensive experience with customer research and proficiency in using data and insights to inform robust product and GTM strategy.
    • Cross-Functional Acumen : Proven experience working in a highly cross-functional capacity within a fast-paced, changing environment built to move fast and pivot quickly.
    • Launch Track Record : Experience delivering successful product launch results with diverse internal and external partners, including Product, Sales, Marketing, Comms, Partnerships, Legal, and Policy.
    • Preferred Qualifications :

      International Launch Expertise : Proven Product Marketing experience launching complex consumer hardware, software products, and electronics in international markets.

    • Domain Knowledge : Strong domain knowledge in AR / VR, wearable devices, mobile devices, and / or hardware / software platforms (Reality Labs context).
    • Product Lifecycle : Experience working with both early-stage incubation products and established, mature products.
    • Education : Degree in marketing, business, product development, or a related field, with an MBA degree being highly preferred
    • (ref : iimjobs.com)

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    Product Marketing Manager • Mumbai, India

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