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AVP, Media Investment Strategy

AVP, Media Investment Strategy

Dentsu IndiaRepublic Of India, IN
19 hours ago
Job description

About Dentsu International India :

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before!

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.Dentsu.Com /

https : / / www.Dentsu.Com / careers

Role Summary :

Designation- AVP - Media Investment

Experience - 10 Years+

Location - Mumbai

Role Overview

The Associate Vice president – Digital Media Investments & Brand Marketing will lead strategic digital buying, media planning, and brand marketing initiatives for key clients across multiple sectors. The role requires a results-oriented leader with extensive experience in digital media strategy, programmatic advertising, and client relationship management. The position focuses on driving ROI, innovation, and business growth through data-driven media solutions.

Key Responsibilities

  • Lead end-to-end digital investment strategy, planning, and buying across performance and brand campaigns.
  • Manage vendor negotiations, media budgets, and ensure delivery of client savings and efficiency goals.
  • Oversee digital campaigns and performance analytics to optimize ROI and business outcomes.
  • Build and maintain senior client relationships;

lead national and global media pitches.

  • Mentor and manage a team of media professionals, fostering a high-performance culture.
  • Drive new business development, revenue growth, and integrated marketing partnerships.
  • Key Skills & Competencies

  • Strong expertise in Digital Media Buying, Programmatic Trading, and Brand Strategy
  • Excellent leadership, analytical, and negotiation skills
  • Deep understanding of digital ecosystems, data analytics, and consumer behavior
  • Proficiency in platforms like Google Ads, DV360, Facebook Ads Manager, LinkedIn Ads, Google Analytics, and Datorama
  • Qualifications & Experience

  • Postgraduate degree in Marketing, Media, or a related field.
  • 10+ years of experience in digital media investments, brand marketing, or media agency leadership roles.
  • Proven track record in managing multi-crore media budgets and delivering measurable ROI.
  • To apply, pls apply here as well as send us your updated CV and Folio mentioning the below details to winsy.gulati@dentsu.com (so we are able to process your candidature faster) :

    Email subject : Ref : LinkedIn – Associate Vice President - Media Investment

    Name : Mobile :

    Email :

    LinkedIn profile link :

    Current company :

    Designation :

    Total years of work experience :

    Are you comfortable working from Worli Mumbai :

    Annual ctc (in a fixed+variable split if so structured) :

    Salary expectations

    Notice period :

    Pls attach your CV and Folio

    We thank you for sending us your profile & details for this role .

    If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome!

    Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.

    Follow us on LinkedIn to stay updated : https : / / www.Linkedin.Com / company / dentsuintl /

    Working with us (Our Culture & Ethos)

    Joining dentsu international, you’ll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services. Here, they collaborate every day to write inspiring stories of growth & learning, audacious innovation & dreams that they turn into reality..Having a lot of fun as they do that! It is a place of incredible spirit, drive & growth!

    Inclusion and Diversity

    We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

    So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

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    Avp • Republic Of India, IN

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