Senior Brand Visibility Specialist

LOFT PRRepublic Of India, IN

4 days ago

Job description

Senior PR Executive – LOFT PR

Location : Mumbai

Experience : 3–4 Years (Mandatory, PR Agency Background)

Salary : As per industry standards

About the Role

We are looking for a dynamic, well-connected Senior PR Executive who understands the fast-paced world of fashion, beauty, lifestyle, luxury and wellness brands. Someone who can independently manage accounts, lead conversations with media, influencers, and stylists, and ensure sharp, consistent brand visibility.

Key Responsibilities 🌟 Client & Account Management

Handle 4–6 lifestyle / fashion / luxury client accounts independently
Lead weekly client calls, share updates, and manage expectations
Plan monthly PR calendars, campaign ideas, and brand strategies
Maintain strong client relationships with timely communication

📸 Celebrity & Stylist Sourcing

Manage celeb and stylist requests (Cat A / B / C)

Coordinate placements for shoots, events, and gifting

Maintain updated stylist & celebrity roster and track all placements

📣 Influencer Marketing

Identify, shortlist, and negotiate with influencers

Manage paid + barter collaborations

Brief influencers, track deliverables, and ensure content quality

Maintain influencer sheets, costing trackers & ROI reports

📰 Media & Editorial Relations

Pitch clients to key publications (digital + print)

Secure 2–3 media features per client each month

Maintain strong relationships with journalists and editors

Draft press releases, media notes, bios, and story pitches

📑 Reporting & Documentation

Prepare weekly updates, monthly PR reports, and placement trackers

Maintain media lists, influencer lists, and campaign sheets

Track all deliverables—collaborations, features, sightings, gifting

🎨 Creative & Strategic Input

Build PR campaign ideas for collections, stores, events & launches

Suggest content ideas, trend hooks, and editorial angles

Support in event planning—guest list curation & media invites

🧩 Cross-Team Coordination

Work closely with internal teams (graphics, sourcing, PR assistants)

Ensure smooth flow of samples, approvals, and content

Skills & Requirements

3–4 years of experience in a PR agency (mandatory)

Strong relationships with media, stylists, celebs & influencers

Excellent written & verbal communication

Highly organised with strong follow-up skills

Understanding of fashion, beauty, lifestyle & luxury landscape

Ability to multitask and work in a fast-paced environment

Social-media-savvy & trend-aware

Should be able to join immediately

Extras That Matter

Should be proactive & self-driven

Should take full ownership of accounts

Ability to bring 1–2 new clients per month is a bonus

Positive attitude, punctuality & professionalism

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Brand Specialist • Republic Of India, IN

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