Meta Ads Specialist

Job Title : Meta Ads Specialist

Location : Delhi

Department :

Digital Marketing / E-commerce

Company : Rama Vision Ltd

About Rama Vision Ltd :

Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including

Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As we scale our digital and e-commerce presence across India, we are looking for a skilled

Meta Ads Specialist

to drive performance marketing across our brand portfolio.

Role Overview : The

Meta Ads Specialist

will be responsible for planning, executing, and optimizing paid campaigns across

Meta platforms (Facebook & Instagram) / Youtube

to drive awareness, engagement, and conversions. The ideal candidate will have hands-on experience managing

ad budgets, creative testing, and performance tracking

for consumer brands.

Key Responsibilities :

Campaign Strategy & Execution

Plan and execute

performance and brand campaigns

on Facebook and Instagram.

Develop

targeting strategies

(interest, lookalike, custom audiences) aligned with brand goals.

Work closely with design and brand teams to create

high-performing ad creatives and copies .

Manage campaigns across multiple objectives –

traffic, engagement, conversions, and catalog sales.

Performance Optimization

Continuously optimize campaigns for

ROAS, CPC, CPA, and CTR .

Conduct

A / B testing

on creatives, ad sets, and landing pages.

Monitor daily performance and implement quick optimizations based on data insights.

Analytics & Reporting

Track and analyze campaign performance using

Meta Ads Manager and Google Analytics.

Prepare

weekly / monthly performance reports

with actionable insights.

Recommend strategies for scaling high-performing campaigns.

Budget & Coordination

Manage and allocate

monthly marketing budgets

efficiently across brands.

Coordinate with

e-commerce and sales teams

to align campaigns with platform promotions (Amazon, Blinkit, Swiggy, Zepto, etc.).

Stay updated on

Meta algorithm changes and ad format innovations.

Requirements : Bachelor’s degree in

Marketing, Business, or related field.

2–5 years of hands-on experience

running paid campaigns on Meta platforms (FMCG / D2C brand experience preferred).

Strong understanding of

Meta Ads Manager, Pixel setup, Events, and Attribution.

Proficiency in

Google Analytics, Excel, and data interpretation.

Knowledge of

creative strategy, audience segmentation, and funnel-based marketing.

Strong analytical, problem-solving, and communication skills.