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Head Sales - Stationery

Head Sales - Stationery

Kores India StationeryDelhi, India
5 days ago
Job description

Job Description – General Manager (Sales)

Industry : Stationary / FMCG

Location : Mahim(Mumbai)

Reports to : CEO

Role Overview

Reporting to the CEO, the candidate will form part of the senior team at Kores, and will therefore need to have a strategic approach. The position requires strong leadership, commercial acumen, and the ability to execute both sales and marketing initiatives effectively across multiple regions.

Key Responsibilities

1. Strategic Leadership

  • Develop long-term and annual sales plans aligned with organizational goals.
  • Drive implementation of the company’s strategic roadmap for both short-term and long-term growth.
  • Lead sales planning, forecasting, and performance management across regions.

2. Market Expansion & Channel Development

  • Spearhead retail and distribution expansion initiatives.
  • Identify and develop new market opportunities, channels, and strategic partnerships.
  • Monitor competitor activities and provide timely insights to management on market trends, price changes, and new product launches.
  • 3. Sales Operations Management

  • Set, monitor, and achieve sales targets across all territories.
  • Oversee the sales function, ensuring seamless coordination of all sales-related activities.
  • Execute marketing strategies including pricing, promotions, and schemes to support sales growth.
  • Ensure strong control on outstanding, inventory levels, and adherence to product-wise margin guidelines.
  • Minimize sales returns and damages by ensuring disciplined depletion plans and preventing overstocking at retail points.
  • 4. Financial & Commercial Management

  • Manage the division’s sales budget and ensure optimal use of marketing and trade promotion spends.
  • Implement cost control mechanisms for trade promotions and ensure effective utilization of budgets.
  • Oversee timely collection of receivables and support healthy cash flow.
  • 5. Technology & Data Management

  • Drive adoption and effective usage of advanced sales force automation tools.
  • Promote a data-driven culture within the sales team for decision-making and performance improvement.
  • Implement structured review mechanisms (weekly, fortnightly, monthly).
  • 6. People Leadership

  • Recruit, train, and motivate the sales workforce to deliver consistent performance.
  • Build capability and leadership within the sales organization.
  • Foster a high-performance culture through continuous coaching and structured feedback.
  • Qualifications & Experience

  • Graduate / Post-graduate, preferably MBA in Sales / Marketing.
  • 15–20 years of progressive experience in FMCG sales, with at least 5–7 years in a senior leadership role.
  • Preferable from stationary
  • Strong understanding of retail, distribution, channel management, and marketing execution.
  • Proven track record of driving regional and multi-geography sales performance.
  • High proficiency in sales automation tools and data analytics.
  • Strong commercial understanding and margin management capability.
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