Head – Growth and Operations

Job Location - Delhi NCR

Our client is a rapidly growing grocery tech startup in India, aiming to revolutionise the grocery shopping experience with innovative technology solutions. They are seeking a dynamic and strategic leader to drive business development, marketing, growth, and operations.

Key Responsibilities :

• Product and Category Management :
• Scrutinize existing purchase data to determine category-wise margins.
• Plan and implement strategies to increase the margin contribution of private labels.
• Coordinate with OEMs for private label products, setting targets for product launches and monitoring progress over three billing cycles.
• Optimize procurement of own brand and FMCG categories to reduce costs and increase margins by at least 5%.
• Pricing and Promotions :
• Optimize pricing strategies to maximize profit without compromising sales.
• Design and coordinate promotional schemes and offers, ensuring they align with market demand and enhance margin benefits.
• Revenue Streams :
• Review and revise franchise models for optimized performance.
• Identify and develop new revenue streams including B2B partnerships, private label distribution, and rental opportunities.
• Explore and suggest allied activities (e.g., laundry, test services, pharmacy) to diversify revenue.
• Plan and implement multi-store expansion strategies.
• Marketing and Customer Engagement :
• Develop and implement loyalty programs to increase Average Bill Value (ABV).
• Analyze and refine store planograms to focus on high-margin SKUs, aiming for a 30% increase in top-line sales.
• Execute strategies to increase gross margins by 5-7% within three billing cycles.
• Oversee rebranding efforts, including signage, shelf talkers, and promotional sales.
• Data, MIS, and Analytics :
• Implement and maintain an MIS dashboard (DPR / WPR / MPR) for real-time data monitoring.
• Develop key metrics (e.g., per sqft sales, retention rate) for management and investor reporting.
• Review and standardize unit economics, fund flow, and business plans to support scaling efforts.
• Customer Analytics and Experience :
• Utilize RFM (Recency, Frequency, Monetary) and MBA (Market Basket Analysis) to enhance customer retention and increase ABV.
• Implement affinity marketing strategies and personalized offers based on customer data.
• Standardize customer touchpoints and experiences across both offline and online channels.
• Forecasting and Inventory Management :
• Analyze the impact of different marketing and pricing initiatives on sales.
• Develop a balanced product and brand mix tailored to each store location.
• Implement effective inventory management strategies to minimize out-of-stock situations and reduce inventory aging.
• Competitive Analysis and Strategic Positioning :
• Conduct regular competitive analysis to benchmark best practices and identify areas of improvement.
• Define and promote the company’s Unique Selling Proposition (USP) to ensure brand success and scalability.

Skills and Qualifications :