Assistant Manager - Channel Sales

Job Purpose :

The recruit is expected to source business for the company through Channel partners and non-conventional channel partners / influencers / wealth managers by promoting our projects through such channels.

Responsibilities :

Develop and execute strategy to achieve sales through channel partners for projects in each segment (Luxury and Premium) and in line with the Annual Operating Plan (AOP).

Lead the PIE (Partner In Excellence) program ensuring strategic focus and direction that ensures development of a robust channel partner network for the Group across target markets / regions / geographies

Develop the annual PIE program implementation plan (Annual goals, initiatives, events, engagement, budgets etc.) aligned to the overall business plan for residential business and the segments therein. Ensure execution of the annual plan with focus on key metrics for the function

Identify, recruit and develop new partners while improving productivity from existing partners.

Ensure leverage of channel contacts for targeted inventory movement during new project pre-launches & launches

Develop a disciplined focus on managing the partners :

Track channel partner performance, getting into issues and factors impacting the sales.

Adopt appropriate corrective action and strategy to enable and improve the sales outcomes.

Ensure focus on the top-performing partners, as well as the partners that have the strongest potential to grow.

Set up process and system to effectively manage the external and internal interfaces (Channel partners and functional teams) :

Develop process to induct and orient new partners. Ensure fit between product (projects), market and channel partner; clarity on process to register leads, schedule visits, invoices etc.

Define operating procedures with internal teams to on-board and service the Channel Partners including registration of leads, site visit coordination and regular product & price updates for the projects.

Ensure response to customer and broker queries and complaints in a timely and satisfactory manner

Continually drive efforts to develop the network and gain the support and commitment of the channel partners (marketing to and through the channel partners). Establish a “partnership environment” with effective motivation and support. Set shared goals and plans with the partners.

Ensure regular contact to keep the partners active and engaged. Provide regular updates with respect to product & price to the channel partners. Ensure that information communicated by channel partners for any of the Embassy Group projects is accurate and updated. Connect on regular basis and promote the projects to them.

Work closely with the marketing teams to conceptualize creative and innovative ways through which to enable the partners to get familiar with the projects and product offering.

Establish effective mechanisms to track, monitor, evaluate and report on key parameters – Channel partner growth, sales (volume & value), active network, events & engagement and budgets (commissions and administrative spend).

Assist with developing new markets across geographies for the company, focus on growing existing accounts and acquiring new clients. Will take ownership of driving success in the market by bringing initial wins and misses to the attention of senior leadership and cross-functional stakeholders and proposing adaptations in order to maintain and accelerate traction in the initial months following market entry.

Stay up to date on trends in the real estate industries by being well versed with industry publications, attending industry events etc

Personally anchor key relations with select clients and investors.

Ensure RERA and applicable statutory compliances for the Channel partner operations.

Lead and manage the channel partner team by hiring, training and coaching the talent for success.

Qualifications and Work Experience :

Bachelor’s degree in business, Marketing, or a related field (MBA preferred).8+ years of experience in sales, real estate, or a similar client-facing role.

Proven experience in business development, channel partner management, sales roles Real Estate industry is a must

Knowledge of market trends, competitor dynamics, and industry standards.

Excellent interpersonal and communication skills.

Strong analytical and decision-making abilities.

Ability to establish and maintain strong relationships with clients, partners, and internal teams.

Proficiency in CRM tools (e.g., SFDC) and lead tracking mechanisms.

Exceptional organizational and time management skills.