Performance Marketing (Meta Ads Specialist)
TalentGumkolkata, India23 hours ago
Job descriptionTrack daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely optimization. Maintain performance dashboards and help generate weekly and monthly campaign reports. Analyze A / B test results across audiences, creatives, and copy to derive learnings for future campaigns. Coordinate with the creative, copywriting, and design teams to ensure timely delivery of assets. Assist the Meta Ads Manager in launching experiments and scaling winning campaigns. Help with ad account hygiene, audience segmentation, naming conventions, and pixel event validations. 2–4 years of hands-on experience managing or assisting in paid campaigns on Meta (Facebook + Instagram). Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and bidding logic. Proficiency in Excel or Google Sheets – strong grasp of pivot tables, lookups, filters, and basic data modeling. Comfort working with performance metrics and drawing actionable insights from numbers. Strong attention to detail, time management skills, and ability to work with tight turnarounds. Familiarity with Facebook Pixel, Conversion APIs, and event setup / debugging. Exposure to tools like Canva, Google Analytics, or any third-party analytics / attribution platforms. Basic understanding of creative testing, landing page funnels, and lead nurturing workflows. Experience working in fast-growth startups or agencies with high performance expectations. Campaigns are executed with zero errors and delivered on time. Daily, weekly, and monthly performance data is accurately maintained and shared. Campaigns are optimized efficiently based on instructions or insights from data. Senior managers have full confidence in execution reliability and reporting quality. Work alongside some of the sharpest growth professionals in a fast-scaling Ed-tech brand. Get end-to-end exposure to performance marketing execution, tools, and optimization tactics. Gain mentorship from a senior Meta Ads Manager while building tangible results and case studies. Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives.
About the Role :
We are looking for an energetic, detail-oriented, and data-driven Meta Ads Specialist to join our
fast-paced marketing team. In this role, you will work closely with the Meta Advertising Manager to execute high-impact performance campaigns across Facebook and Instagram. This is an ideal position for someone who enjoys hands-on campaign management, loves working with data, and is looking to grow into a full-stack performance marketer over time.
Key Responsibilities :
Campaign Execution
- Set up and manage Meta ad campaigns including objective selection, audience targeting, placement optimization, and budget allocation.
- Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and creative briefs.
- Regularly check campaign health and flag underperforming ads or delivery issues in real-time.
- Monitor and maintain ad quality scores, delivery insights, and audience overlaps.
Reporting & Analysis
Collaboration & Coordination
Requirements : Must-Haves
Nice-to-Haves
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Performance Marketing Specialist • kolkata, India
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