This job offer is not available in your country.
Performance Marketing (Meta Ads Specialist)
TalentGumKolkata, IN2 days ago
Job descriptionTrack daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely optimization. Maintain performance dashboards and help generate weekly and monthly campaign reports. Analyze A / B test results across audiences, creatives, and copy to derive learnings for future campaigns. Coordinate with the creative, copywriting, and design teams to ensure timely delivery of assets. Assist the Meta Ads Manager in launching experiments and scaling winning campaigns. Help with ad account hygiene, audience segmentation, naming conventions, and pixel event validations. 2–4 years of hands-on experience managing or assisting in paid campaigns on Meta (Facebook + Instagram). Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and bidding logic. Proficiency in Excel or Google Sheets – strong grasp of pivot tables, lookups, filters, and basic data modeling. Comfort working with performance metrics and drawing actionable insights from numbers. Strong attention to detail, time management skills, and ability to work with tight turnarounds. Familiarity with Facebook Pixel, Conversion APIs, and event setup / debugging. Exposure to tools like Canva, Google Analytics, or any third-party analytics / attribution platforms. Basic understanding of creative testing, landing page funnels, and lead nurturing workflows. Experience working in fast-growth startups or agencies with high performance expectations. Campaigns are executed with zero errors and delivered on time. Daily, weekly, and monthly performance data is accurately maintained and shared. Campaigns are optimized efficiently based on instructions or insights from data. Senior managers have full confidence in execution reliability and reporting quality. Work alongside some of the sharpest growth professionals in a fast-scaling Ed-tech brand. Get end-to-end exposure to performance marketing execution, tools, and optimization tactics. Gain mentorship from a senior Meta Ads Manager while building tangible results and case studies. Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives.
About the Role :
We are looking for an energetic, detail-oriented, and data-driven Meta Ads Specialist to join our
fast-paced marketing team. In this role, you will work closely with the Meta Advertising Manager to execute high-impact performance campaigns across Facebook and Instagram. This is an ideal position for someone who enjoys hands-on campaign management, loves working with data, and is looking to grow into a full-stack performance marketer over time.
Key Responsibilities :
Campaign Execution
- Set up and manage Meta ad campaigns including objective selection, audience targeting, placement optimization, and budget allocation.
- Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and creative briefs.
- Regularly check campaign health and flag underperforming ads or delivery issues in real-time.
- Monitor and maintain ad quality scores, delivery insights, and audience overlaps.
Reporting & Analysis
Collaboration & Coordination
Requirements : Must-Haves
Nice-to-Haves
What Success Looks Like
Why Join Us?
Create a job alert for this search
Performance Marketing Specialist • Kolkata, IN
Related jobs
- Promoted
- New!
Google Ads & Meta Ads Specialist
HegemonicKolkata, IN Our mission is simple : build performance-driven advertising systems that scale revenue and dominate markets.As we continue to grow, we are seeking an.
You will take full ownership of campaigns acros...Show moreLast updated: 18 hours ago
- Promoted
Performance Marketing Specialist
StatfinityKolkata, IN Kindly don’t apply if the expectation is above the range).Statfinity is a looking for a Performance Marketing Specialist with hands on expertise in .
Google Ads, Meta Ads, Bing Ads & Ads campaigns....Show moreLast updated: 2 days ago
- Promoted
Meta Ads Specialist for Shopify Store (Freelance)
D'grl Fashionkolkata, west bengal, in D’grl Fashion is a premium women’s western wear brand, and we’re looking for a.Facebook & Instagram Ads Manager (Freelancer – Part Time).
Facebook + Instagram ad campaigns.Monitor and optimize campa...Show moreLast updated: 2 days ago
- Promoted
Marketing Operations Specialist – Integrations & Automation
BrightEdgeKolkata, IN BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix.
Our AI-powered platform helps enterpr...Show moreLast updated: 8 days ago
- Promoted
Performance Marketer for Paid Ads
TopHat HRKolkata, IN Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.
Shift timings- 7 : 30 PM-3 : 30 AM IST, Monday- Friday.Our clien...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Specialist
Manav Corporate Consultantskolkata, west bengal, in Job Opening for Freelancer Digital Marketing Specialist - Freelancing.Experience in SEO / CPC / Social Media Marketing.Create and implement comprehensive digital marketing strategies aligned with cli...Show moreLast updated: 10 days ago
- Promoted
Performance Marketing Specialist
Bluvo DigitalKolkata, IN Bluvo Digital is a performance-driven marketing agency helping businesses grow with measurable results.Google Ads, Meta Ads, and Ads.
Performance Marketing Specialist.You will be responsible for ma...Show moreLast updated: 16 days ago
- Promoted
Search Marketing Specialist
NORTHENTIC e-Store agencyKolkata, IN NORTHENTIC e-Store offers high-quality lifestyle products that are Nordic, authentic, and sustainable.Drawing on Nordic traditional craftsmanship, creativity, and innovation, NORTHENTIC provides it...Show moreLast updated: 2 days ago
- Promoted
Marketing Specialist
OneorbKolkata, IN Competitive salary, looking to hire asap all levels of experience.The ideal candidate will be responsible for sales of high-quality applications.
They will also be responsible for designing and impl...Show moreLast updated: 11 days ago
- Promoted
- New!
Digital Marketing Specialist
ShoplinkyKolkata, IN Analyze campaign data and optimize for better ROI.Work closely with our team to drive visibility and conversions.Passionate about marketing, growth, and analytics.
Experienced with Meta Ads, Google ...Show moreLast updated: 18 hours ago
- Promoted
• Google Ads Manager
Mirum - IndiaKolkata, IN Mirum, a digital agency known for its innovative approach to online growth, has announced a new opening for a.The Google Ads Manager will be responsible for designing, managing, and optimizing paid...Show moreLast updated: 11 days ago
- Promoted
Performance Marketing Specialist
Protyze®kolkata, west bengal, in Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers.
We are focused on growth through data-driven marketing, brand s...Show moreLast updated: 2 days ago
- Promoted
Marketing Automation Specialist
Panacea Bioteckolkata, west bengal, in The Marketing Automation Executive / Associate will support the execution and optimization of automated campaigns across multiple digital channels.
Content Amplification and Sales teams.Preference wil...Show moreLast updated: 10 days ago
- Promoted
PPC Specialist (Google Ads & Meta Ads)
Initial Adskolkata, west bengal, in Salary increase after a few months based on performance; additional earning potential for handling more clients.At Initial Ads, we specialize in high-performance paid advertising across Google, Met...Show moreLast updated: 2 days ago
- Promoted
PERFORMANCE MARKETING SPECIALIST
NEXA - Digital MarketingKolkata, IN NEXA is an award-winning, full-service digital growth agency trusted by global and regional brands.We combine data, creativity, and technology to deliver performance at scale.As we expand our clien...Show moreLast updated: 2 days ago
- Promoted
Digital Marketing Specialist
Enfactum Marketing Services CompanyKolkata, IN Position : Digital Marketing – Facebook & Google Ads.Location : Remote (Work from anywhere).We are looking for an experienced and performance-driven Google Ads Specialist to join our team.The ideal c...Show moreLast updated: 16 days ago
- Promoted
Digital Marketing Specialist
Auscomp Computers Pty Ltdkolkata, west bengal, in Established in 2000, Auscomp Computers Pty Ltd is a proudly Australian owned and operated distributor and technology integrator.
Auscomp operates nationally from warehouses in Brisbane and Sydney, s...Show moreLast updated: 10 days ago
- Promoted
Content & Marketing Specialist
AEGIS Regulatory GroupKolkata, IN Develop and implement a complete growth strategy.Define 3–4 content pillars that position us as thought leaders in compliance & cybersecurity.
Build a monthly content calendar aligned with business...Show moreLast updated: 2 days ago