Growth Marketing Specialist

Key Responsibilities :

Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).

Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.

Conduct keyword research, audience targeting, and competitor benchmarking.

Continuously A / B test creatives, copy, landing pages, and audience segments.

Analyze campaign data and prepare performance reports with actionable insights.

Collaborate with creative and product teams to develop high-performing ad assets.

Stay updated with industry trends, platform changes, and best practices in digital advertising.

Manage and scale advertising budgets efficiently, ensuring profitable acquisition.

Requirements :

3+ years of experience in performance marketing, specifically with Google and Meta platforms.

Proven success in driving growth for D2C or eCommerce brands.

Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking and audience segmentation.

Strong analytical skills with proficiency in Google Analytics, Excel / Google Sheets, and attribution modelling.

Experience with conversion rate optimization and funnel analysis.

Familiarity with tools like Google Tag Manager, or similar analytics / reporting tools.

Excellent communication skills and a collaborative approach to problem-solving.