Key & Influencer Partnerships :
- Lead strategy, negotiation & execution with PR / talent agencies
- Create briefs, messaging & campaign assets
- Track KPIs & ROI to optimize partnerships
Brand Positioning & Image
Ensure brand consistency across digital, editorial, retail & eventsAlign all touchpoints with our design ethosMaintain style guides & brand messagingStrategic Growth
Research trends, consumer behavior & competitorsDevelop integrated campaigns (digital, social, PR, experiential)Use analytics to measure & refine strategiesROI-Driven Marketing
Manage budgets with ROI focusTrack KPIs & adjust for maximum impactEvent Leadership
Plan & execute fashion shows, pop-ups, media previewsCoordinate with design, production, venues & PR agenciesMeasure success via attendance, coverage & engagementDigital & Social Media
Oversee social content creation (visuals, captions, videos)Manage creators & agencies to amplify reachStay ahead of trends & social commerce CollaborationPartner with design, merchandising, operations & financePresent strategies & results to senior leadership(ref : iimjobs.com)