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Head of Performance Marketing

Head of Performance Marketing

ConfidentialNoida, India
5 days ago
Job description

About Us

Started in 2019, STAGE is an entertainment platform for regional cultures known for producing premium quality content in Indian languages to reinforce, protect and validate people's sense of identity for their culture and heritage.

We currently focus on Haryanvi, Rajasthani and Bhojpuri languages. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.

In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here .

This role unifies three critical functions. You will-

  • Lead Customer Acquisition :
  • Own the entire paid acquisition funnel (Meta, Google & other acquisition channels) across all three markets.
  • Command a multi-crore budget to meet aggressive growth targets- on mandates & subscriptions - while maintaining strict CAC discipline.
  • Lead and mentor a team of performance marketing leads, building a world-class execution engine.
  • Own acquisition of quality audiences that engage & demonstrate high recurring subscriptions.
  • Scale Winning Creatives :
  • Be the driving force behind our ad creative strategy, guiding our promo production teams.
  • Foster a culture of rapid, data-informed experimentation with ad formats and messaging.
  • Ensure a high-velocity pipeline of high-converting ad creatives that resonate with our dialect-speaking audiences. In short, own and optimize the ad production pipeline to get to winning creatives fast & in an efficient way.
  • Dominate Organic Growth :
  • Build a sustainable, long-term growth engine beyond paid ads through SEO, ASO, and content-led strategies.
  • Own our App Store, Play Store, and YouTube optimization to maximize high-intent, low-cost user acquisition.
  • Turn cultural trends and search insights into powerful inbound marketing campaigns.

What You'll Bring To The Table

  • A Seasoned Growth Leader : 5-7 years in performance marketing and digital growth, with a proven track record of scaling consumer tech, content, or D2C brands.
  • Performance Marketing Expert : Deep, hands-on expertise in managing large-scale, multi-crore Meta and Google ad campaigns with measurable results.
  • Creative & Analytical Mind : A rare blend of creative intuition and a data-first approach. You leverage AI tools and a relentless creative testing framework to unlock new levels of performance and efficiency.
  • Master of the Growth Stack : Fluency in Appsflyer, Metabase, GA4, Ads Manager, and other essential analytics and attribution tools.
  • Inspirational People Manager : Proven ability to lead, mentor, and motivate high-performing teams.
  • Cultural Curiosity : A genuine interest in regional India is a plus. Fluency in Haryanvi, Rajasthani, or Bhojpuri is desirable but not required.

    • Why STAGE

  • Shape Culture : We are building more than an OTT; we are preserving and celebrating India's cultural identities through entertainment in regional context. Your work will have a real-world impact.
  • Build a Legacy : This is a career-defining opportunity to build a dominant growth engine from the ground up and be a key leader in a category-creating company.
  • Extreme Ownership : We believe in hiring the best and giving them the autonomy to succeed. You will own your function, end-to-end.
  • Unmatched Growth : Get in on the ground floor of a high-growth startup and scale with us. We offer an unlimited leave policy because we trust you to deliver.

    • Ready to build the future of Indian entertainment

    Apply now or email us at [HIDDEN TEXT] with your resume and a brief note on what excites you about this mission.

    Skills Required

    Performance Marketing, Seo, Aso

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    Head Of Marketing • Noida, India

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