Data Driven Analytics Specialist

Analytics Implementation Specialist

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This role supports the marketing and product functions by ensuring accurate analytics implementation, campaign tracking, and insightful reporting. The specialist will play a key role in enabling data-driven decision-making through robust tagging, quality assurance, and measurement practices.

Key Responsibilities :

• Support day-to-day analytics implementation tasks as part of ongoing business-as-usual activities.
• Collaborate with product teams during new launches to ensure data readiness for smooth operations.
• Work closely with marketing teams to enable accurate tracking for campaigns and promotional initiatives.
• Perform rigorous quality assurance of tracking implementations using GA4 and Segment to maintain high standards.
• Support reporting needs through dashboard configuration and ad hoc data analysis.
• Assist in identifying data gaps and help surface actionable insights to drive informed decisions.
• Ensure alignment of tagging strategy across stakeholders and platforms to maximize efficiency.

Required Skills & Competencies :

Experience :

Minimum 5 years of experience in a digital analytics or implementation role.

Stakeholder Collaboration : Direct interaction with external teams, including marketing and product functions across client-side stakeholders.