Salesforce Consultant

Role & responsibilities

• Design new campaign strategies and marketing plans across all channels.
• Conduct clients Campaign / Marketing capability assessment and provide recommendations on optimizing the Campaign / Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC / Pardot / Personalization / Data cloud / Salesforce Loyalty
• Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills : ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Professional & Technical Skills :

Skills Required

Pardot, campaign strategy, Stakeholder Management, Project Management