Executive- Digital Planning

Job Description Key Responsibilities /n /n - Owning up media planning and delivery for key account /n - Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams /n - Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns /n - Manage day-to-day client interaction along with the final plan presentation to the client /n - Owning up brand and individual KPI's to drive business goals /n - To supervise and design media plans using appropriate media tools. /n - To create culture of innovation and have all contribute to creative media solutions. /n - To proactively provide inputs/ directions to client and be responsive for client needs /n - Facilitate development of team members through on –the-job coaching and initiate developmental training. /n - To ensure smooth team functioning and timely resolution of team conflicts /n /n Experience Details /n /n - 1-4 years' experience in similar field /n - Previous experience of working with a digital media agency /n - Managed end to end Digital Media Planning campaigns /n - Platform knowledge – Facebook, Google, Programmatic, Publishers /n - Good vendor relations /n - Should have managed a team of individual multi-functional individuals /n /n Job Related Skills /n /n - Developing Media Strategy to achieve respective brand's objectives /n - Planning, implementing & execution of the campaigns /n - Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders /n - Manage complex projects with an ability to handle multiple projects at a time /n - Set and meet deadlines for self as well as others /n - Abreast with industry trends and innovations to drive thought leadership in business. /n - Media dashboard experience – Adwords, Dv360, Facebook /n - Analytically bent with Creative mindset /n - Thorough understanding and management of media governance processes and inter department relationships /n /n Most Important Skills /n /n - Strong in verbal, numerical and strategic reasoning /n - Good presentation and communication skills /n - Inter-personal relationship builder and stakeholder management is critical /n - Knowledge of media planning tools – Comscore, GWI, Similarweb etc. /n