Job title: Growth Marketer (Performance)
Location: Pune, Maharashtra, India
Workplace type: On-site
Employment type: Full-time
Seniority: Associate
QWR Interactive Solutions designs and develops head-worn computing devices. We are India's only domestic full-stack XR manufacturer, with 50,000+ devices shipped across 17+ countries. We also build HUMBL, a voice-native AI app, and our marketing team runs both.
About the role
We are looking for a performance marketer with 1-2 years of experience running paid media budgets across search, paid social, and app install campaigns, ideally in technology, consumer, or hardware-led environments.
This role is suited for someone who can own a budget end to end and be measured on what it returns. You will run two very different growth problems at the same time. On one side, consumer app installs for HUMBL, where the goal is downloads at a controlled cost and users who actually open the app. On the other, demand generation for QWR's ODM, OEM, and enterprise business
Key Responsibilities
Plan, launch, and optimise Google App Campaigns and Meta campaigns for HUMBL app installs, working to defined targets on cost per install and activation rate.
Run Google Ads search campaigns for QWR across selected geographies to generate qualified ODM, OEM, enterprise, and institutional enquiries.
Own keyword research, match type strategy, negative keyword management, bidding, and budget pacing across every live campaign.
Manage the daily posting and distribution calendar across X, LinkedIn, Instagram, YouTube, and Reddit.
Work with the content team to align landing pages, creative, and campaign intent so that paid traffic converts.
Track and report cost per lead, cost per install, CAC, payback period, and channel-level ROI on a weekly basis.
Set up and maintain the measurement stack, including Google Analytics, app analytics, conversion tracking, and CRM integration.
Run monthly channel mix reviews and recommend where to scale, where to hold, and where to stop.
Route qualified leads to the business development team and close the loop on lead quality.
Required Qualifications
Bachelor's degree in Marketing, Business, Engineering, or a relevant field, or equivalent demonstrable experience.
1-2 years of hands-on performance marketing experience with direct ownership of a media budget, rather than support of someone else's.
Working knowledge of Google Ads, including search campaigns and either App Campaigns or Performance Max.
Experience with Meta Ads Manager across objectives, audience building, and creative testing.
Familiarity with Google Analytics 4, conversion tracking, and the basics of attribution.
The ability to read a performance report and state clearly what should change and why.
Comfortable working with numbers, including CAC, payback period, blended cost per acquisition, and budget variance.
Strong written reporting.
Nice to Have
Mobile app marketing, particularly a consumer app in a new category.
B2B lead generation in hardware, manufacturing, or enterprise technology.
Campaigns run in international markets outside India.
Working knowledge of a marketing automation platform such as HubSpot.
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