Social Media Strategist

Company Description

Indian Startup School (ISS) is India's No.1 Startup Accelerator and Venture Studio with their premier 6-week, on-campus startup bootcamp based in Gurugram, designed to help founders turn ideas into fundable ventures. Built on the pillars of Educate, Incubate, and Invest, ISS offers a structured journey from idea validation and MVP development to investor-ready pitching.

ISS fosters a diverse community of professionals, SMB owners, and repeat founders through expert-led workshops, focused coaching, and practical resources. Graduates join an active alumni network gaining traction, raising seed rounds, and creating measurable impact across sectors.

About the Role

We're looking for a Content Producer and Strategist to own the end-to-end scripting, planning, and execution management of our ad videos and content pieces across Instagram, and Youtube. You'll be the single point of accountability for turning ideas into published ads — writing scripts, briefing our in-house videographer, editor, and graphic designer, and making sure every ad is shot, edited, and delivered on time and on brand.

This is a producer role, not a technician role. We need someone who can direct people, hold deadlines, and catch quality issues before they become problems.

Roles & Responsibilities

Scripting & Planning:

• Write scripts for content and ad videos based on campaign briefs/marketing goals

• Plan shoot requirements (locations, talent, props, timelines) for each meta ad and content piece

• Coordinate with the guest mentors, faculties, student founders to plan and execute content ideas for Instagram and Youtube

• Manage and coordinate with multiple Content Agencies for smooth planning and execution of the content from their end

• Align Podcasts, Content IPs and other forms of content to fuel Organic Growth for Social Media Handles

Production Management:

• Brief the videographer, editor, and graphic designer clearly on each project

• Coordinate shoot schedules and ensure the team has what they need

• Review raw footage and rough cuts; give clear, actionable feedback

• Track multiple ads in progress at once and keep each on schedule

• Manage any external freelancers or agencies when needed

Quality & Delivery:

• Ensure final ads meet brand and quality standards before sign-off

• Coordinate final delivery/posting timelines with the marketing team

• Maintain a simple tracker of content status (scripting → shoot → edit → approved → live)

Backup Execution:

• Step in personally to shoot or edit (basic level) if a team member is unavailable or a deadline is at risk

Qualifications:

• 2–5 years of experience in content/video production, advertising, or brand content; ideally having worked with editors/videographers before, not just as an individual creator

• Strong scriptwriting ability for short-form ad content

• Proven experience managing people or vendors to a deadline

• Working knowledge of shooting and basic video editing (any tool — mobile apps, Premiere, CapCut, etc.) as a fallback skill, not a primary one

• Sharp eye for quality; can tell what's 'good enough to publish' and what needs another pass

• Excellent organisation; comfortable managing 3-4 ads at different stages simultaneously

• Clear communicator, comfortable giving direction and feedback to creative teams

Nice to have:

• Experience in a startup or fast-paced marketing team

• Familiarity with performance/ad metrics (CTR, watch time, etc.) to inform scripting decisions

What Success Looks Like:

• Ads and content pieces are consistently delivered on schedule with minimal revisions needed

• The production team has clarity and doesn't need hand-holding on briefs

• You can independently produce a usable ad if the team is unavailable

• Ad quality is consistent and on-brand across all output

Skills Required
Video Production, scriptwriting