Senior Growth Marketing Executive (B2B SaaS)

Senior Growth Marketing Executive (B2B SaaS)

Welcome to the Future of Procurement!

At MavenVista, we're transforming Procurement and Finance through AI-powered enterprise SaaS solutions. If you're passionate about building brands, generating demand, leveraging AI, and creating measurable business impact, we'd love to have you on our team.

Job Details

Job Title: Senior Growth Marketing Executive

Location: Ahmedabad

Department: Marketing

Experience: 3–6 Years

Role Overview

We are looking for a curious, analytical, and execution-driven marketing professional to help build the VENDX brand, drive qualified enterprise opportunities, and accelerate digital growth.

This is not a conventional marketing role. You'll combine AI, automation, analytics, creativity, and customer insights to execute smarter campaigns and continuously improve marketing performance.

Key Responsibilities:

Growth Marketing & Demand Generation:

• Plan and execute integrated B2B marketing campaigns across Email, LinkedIn, Website, SEO, Webinars, Events, and other digital channels.
• Support demand generation through account-based marketing, digital campaigns, industry outreach, and lead nurturing.
• Partner with the Sales team to generate and improve qualified enterprise leads.

AI & Marketing Automation:

• Leverage Generative AI and automation tools to improve marketing productivity and campaign effectiveness.
• Build or work with AI-driven workflows, automation, and AI agents for research, content creation, campaign execution, reporting, and lead identification.
• Continuously evaluate new AI tools and marketing technologies to improve business outcomes.

Brand, Content & Digital Presence:

• Create compelling content including blogs, case studies, campaigns, product communication, thought leadership articles, and social media content.
• Manage VENDX's LinkedIn presence and ensure website content remains current, engaging, and aligned with our AI-first positioning.

Analytics & Market Intelligence:

• Analyse campaign performance, website traffic, audience behaviour, and marketing data to improve ROI and campaign effectiveness.
• Monitor competitor activity, industry trends, buying signals, and emerging AI technologies to identify new growth opportunities.

Collaboration:

• Work closely with Sales, Product, Leadership, and external partners to deliver impactful marketing initiatives aligned with business goals.

Qualifications:

· Bachelor's degree in Marketing, Business, Communications, or a related field.

· 3–6 years of B2B, SaaS, Technology, or Digital Marketing experience.

· Strong understanding of digital marketing, SEO, content marketing, email marketing, analytics, and Generative AI.

· Excellent communication, analytical, and problem-solving skills.

· Self-driven with the ability to work independently.

Technical Competencies:

• Hands-on experience with digital marketing platforms, SEO, website management, email marketing, and analytics.
• Working knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar.
• Exposure to AI automation platforms or AI-driven workflows will be an added advantage.

Core Skills: B2B Marketing | Growth Marketing | SEO | Content Marketing | Lead Generation | Marketing Analytics | AI & Automation | Campaign Management

What Success Looks Like

Success in this role will be measured by your ability to strengthen the VENDX brand, generate qualified enterprise leads, leverage AI to improve marketing efficiency, and deliver measurable business impact.

Skills Required
B2b Marketing, Lead Generation, Marketing Analytics, Content Marketing, Website Management, Campaign Management, Email Marketing, Seo