CBIA Lead-OHC

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

Job Purpose

Are you truly passionate about brands I mean roll up your sleeves and eat sleep breathe the creation of a brands And more importantly are you the person who thrives on the discovery of the insight that is the foundation for the brand The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category and brand teams will lead to building amazing brands. Brands that touch the consumers heart and mind. The consumer learning will be applied in brand strategy brand communication innovation marketing initiatives and customer initiatives that provide GSK with a competitive advantage in the marketplace.

Key responsibilities

Become an indispensable strategic business partner within Haleon for Commercial Team Expert brand Consumer & Market Insights teams. Work closely with the Consumer & Business Insights & Analytics (CBIA) Head to help develop Analytics and Consumer & Brand Insights capability & consumer first thinking in Haleon; apply this knowledge to support business to drive growth agenda with profitability and extend the business ambition to new opportunities. Inspire research suppliers to consistently deliver their best efforts: deliver actionable clear value-added understanding.

Day to day responsibilities

• Drive the agenda functionality & actionability of transversal insights studies like U&A Brand Equity & Needscope Needstates/ Opportunity mapping etc.

• Work closely with Commercial teams to identify the new business opportunities evaluate them and develop business strategy to achieve success for different brands. Evaluate potential success blocks for future growth.

• Drive the innovation initiative to facilitate identify and streamline future innovation pipeline. Post Launch tracking of existing innovations to identify measures of success and further growth imperatives

• Monitor consumer behaviour needs and trends of the OHC Wellness Digestives and Pain & Respiratory market in general with a view to ensure a highly proactive management of business opportunities to identify potential levers of growth for business

• Portfolio Strategy To develop strategies and seek opportunities to maintain/gain market leadership in various categories with a view to find new opportunities establish and maintain strong position in the market.

• Be the key Custodian of Expert led data Prescription Share analysis. Support the Planning Execution and Tracking of Expert led initiatives (activation & communication)

• Global Framework Deployment and Opportunity Identification for ISC Market: RGM FEI etc. Assisting in and executing the monthly & bi-annual Brand Reviews by triangulating the data across different data sources and analyzing & diagnosing the current category & brand performance and mapping opportunities for growth

• Uses knowledge of key macro trends and leads understanding of consumer market and competitive landscape to diagnose business performance and address focused business issues; Monitoring competitors activities and market Uses broader range of research tools/resources/processes to assess business issues; proactively identifies the key business issues/questions and develops the most appropriate analytic plan to address business/ research needs;

• Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business.

• Uses new age Gen AI & digital technologies to help drive insights with agility & quality at pace.

Qualifications and skills

• Post-graduate degree or equivalent in Management Economics Mathematics Market Research or Statistics is a must

• Proven 13-15 years in Market Research- Client side (FMCG Companies)

• Past experience of working with different stakeholders in a FMCG organization is a must.

• Understanding of quantitative qualitative research methodologies (Brand Health U&A Brand Equity B rand Architecture Communication Development & Testing) & syndicated data sources like RMS & KWP and application of the same for business decisions is a must

• Any experience in running studies amongst experts like health care professionals chemists etc would be a bonus

• Area of specialization: Management Economics Mathematics Market Research or Statistics Qualitative & Quantitative Research

• Understanding of management principles and market research methodologies & processes and understanding of analytics solutions are critical

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.

Employment Type : Full-Time
Experience: years
Vacancy: 1