Head Admissions & Parent Outreach

Job Role: Head – Admissions & Parent Outreach

Location: Sector 70A, Gurgaon

Kunskapsskolan International School is seeking a dynamic, result-oriented, and relationship-driven Head – Admissions & Parent Outreach to lead student admissions and parent engagement initiatives across the school's CBSE, Cambridge, and International Baccalaureate (IB) programmes.

The role is responsible for developing and executing admissions strategies, strengthening the school's brand presence, nurturing prospective families through the enrolment journey, and building long-term relationships with parents and community stakeholders. The successful candidate will lead the admissions team, drive enrolment growth, and ensure an exceptional parent experience from enquiry through onboarding.

Key Responsibilities

Admissions Strategy & Growth

• Develop and implement annual admissions strategies to achieve enrolment across CBSE, Cambridge, and IB programmes.
• Build a strong admissions pipeline through strategic planning, market analysis, and community engagement.
• Monitor admissions trends, competitor activity, and demographic insights to identify growth opportunities.
• Prepare enrolment forecasts and recommend strategies to maximise student admissions and retention.
• Ensure a seamless admissions experience that reflects the school's commitment to excellence.

Admissions Operations

• Lead and manage the complete admissions lifecycle, including enquiries, school tours, counselling, assessments, offers, enrolment, and onboarding.
• Establish and monitor admissions policies, timelines, service standards, and documentation processes.
• Ensure compliance with school policies and regulatory requirements.
• Maintain accurate admissions records and generate regular reports on enquiries, conversions, withdrawals, and enrolment statistics.
• Continuously improve admissions systems and operational efficiency.

Parent Outreach & Relationship Management

• Build strong relationships with prospective and existing parents through proactive engagement and personalised communication.
• Organise parent orientation sessions, open houses, information seminars, and school experience events.
• Represent the school at community events, exhibitions, corporate engagements, and networking forums.
• Develop initiatives that enhance parent satisfaction, trust, and long-term engagement with the school.
• Address parent queries and concerns professionally, ensuring timely resolution.

Marketing & Brand Promotion

• Collaborate with the marketing team to develop campaigns that strengthen the school's visibility and positioning.
• Identify opportunities for strategic partnerships with corporates, residential communities, educational consultants, and community organisations.
• Monitor campaign effectiveness and admissions conversion metrics.

Leadership & Team Management

• Lead, mentor, and develop the admissions and parent relations team.
• Set performance goals, monitor KPIs, and conduct regular performance reviews.
• Foster a culture of professionalism, collaboration, accountability, and customer excellence.
• Ensure continuous learning and professional development within the team.

Stakeholder Collaboration

• Work closely with the Head of School, academic leaders, and curriculum coordinators to communicate programme offerings effectively.
• Coordinate with finance, administration, transport, and academic teams to ensure smooth onboarding of new families.
• Support school leadership in strategic planning and enrolment management initiatives.

Reporting & Analytics

• Analyse admissions data, enquiry sources, conversion ratios, and market trends.
• Prepare periodic MIS reports and dashboards for senior leadership.
• Recommend data-driven strategies to improve admissions performance and parent engagement.

Qualifications

• Master's degree in Business Administration, Marketing, Education, Communications, or a related field.
• Additional qualifications in Sales, Marketing, Customer Relationship Management, or Educational Leadership will be an advantage.
• Minimum 7–8 years of experience in admissions, business development, marketing, or parent relationship management within the education sector.
• At least 2–3 years in a leadership role managing admissions or enrolment teams.
• Experience working with CBSE, Cambridge, and/or IB schools is highly preferred.
• Proven track record of achieving enrolment targets and leading high-performing teams.
• Strong leadership and people management skills.
• Excellent communication, presentation, and interpersonal abilities.
• Proficiency in CRM systems, Microsoft Office, Google Workspace, and admissions management software.

Skills Required
Microsoft Office, Crm Systems