Marketing Associate

Job Responsibilities

• Work internally to develop measurable, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force that are aligned with business priorities, objectives and goals
• Develop plan and manage the execution of an integrated campaign from start to finish and manage timelines and budgets
• Support Hexagon direct marketing activities, covering multiple channels (direct mailing campaigns, Hexagon newsletters, events etc.)
• Develop and create marketing materials, design and print, consistent with the corporate identity
• Plan, develop, and execute campaigns including webinars, lead nurturing, email campaigns, events, and other digital and online programs
• Support planning and execution of large-scale virtual and live customer events that help build and strengthen relationships and revenue growth with existing customers, and acquisition of targeted accounts
• Coordinate and execute field marketing activities.
• Collaborate with sales team members to optimize marketing program effectiveness.
• Work with the wider marketing team to coordinate and implement cross-functional programs.
• Maintain and update marketing databases and customer relationship management (CRM) systems.

Education / Qualifications

• Bachelor degree in Marketing or Business Administration. Masters Degree will be a plus
• 3-5 years' experience in B2B (direct) marketing in a comparable high tech products company or in a relevant industry company
• Expert skills in Microsoft Office. Knowledge of HTML, SalesForce.com or Marketing automation (preferably Pardot) is a plus
• Prefer experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions.
• A high attention to detail is a must
• Responsible, flexible and customer oriented – a pragmatic attitude is needed
• Excellent relationship building and communication skills
• Ability to work under pressure in a deadline driven and international environment
• Excellent knowledge of English, oral and written is essential

What can Hexagon offer you

• A challenging and dynamic role with a constantly changing subject matter
• Always having an eye on development and ensuring you can grow to your potential
• A challenging environment where you can make a difference
• A dynamic and open company culture

Skills Required
B2b Marketing, Crm, Html