SME For Programmatic

• Provide excellent client service and technical support to our programmatic demand clients
• Act as a second-level technical/SME point of contact for technical resolution and become an advisory point of contact for internal and external clients
• Assist clients with PMP setup, troubleshooting, and prepare campaign reporting and analysis
• Work closely with teams to spec out customization opportunities to improve campaign performance and troubleshoot technical issues
• Create and contribute to technical documents and FAQs to document new developments and best practices
• Effectively manage up strategy conversation within teams
• Build strong client relationships with proactive, thoughtful, and poised communication
• Proactively up-sell additional targeting strategies and idea generation
• Contribute, handle or manage all aspects of programmatic campaign implementation, management, and cross-promoting
• Provide proposal builds/media plans for 'high value' campaigns in both local media group customers and agencies
• Communicate the value proposition of various programs and provide solutions to technical concepts
• Determine root causes for customer successes and failures
• Work with teams to monitor, track, and deliver programmatic executions, including assessing performance and optimizing accordingly
• Lead or assist in training, mentoring, and developing team members on optimizing and enhancing campaign performance, addressable technology, and media concepts

Education / Experience

• BE/BSc Computer Science degree or equivalent relevant experience
• 3-5 years experience in digital/online advertising, agency project management, and/or mobile or related environment
• 3-5 years of technical account management experience with a digital/mobile ad sales platform or a DSP
• Experience with online media buying and selling processes has a strong technical aptitude and deep knowledge of the technologies within ad tech including ad serving (CPM/CPA/RTB/ROI), rich media, search management, video, mobile, RTB, google analytics, AdWords, programmatic buying, ad exchanges, and data targeting
• Familiarity with programmatic and DSP platforms
• Knowledge of DCM and various third-party ad serving platforms
• Ability to troubleshoot with DSPs and trading desks and drive resolution from ad calls and responses
• SaaS platform experience: The Trade Desk, SiteScout, AppNexus, DataXu or like Demand Side Platform; Google AdWords, KenShoo, MatchCraft or like PPC platform; SalesForce; BlueKai, Excelate, Proximic or like Data Provider; other AdTech platforms
• Strong technical writing skills and the ability to convey technical concepts for non-technical clients or partners to understand;
• Superior written and oral communication skills
• Results-oriented, highly productive, motivated, excel under pressure, and a problem solver who can multi-task and prioritize effectively
• Motivated, highly analytical and problem-solving skills with attention to detail
• A team player, proven ability to develop a strong relationship with professionals of all levels
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Skills Required
Market Research, programmatic advertising , Client Engagement, Data Analysis, a/b testing, performance metrics, Campaign Management