ASM MT | Zirakpur | FMCG

Job Title: Area Sales Manager - Modern Trade

Location: Zirakpur (HQ)

Territory: Delhi, Gurgaon, Punjab, Himachal Pradesh, Jammu & Kashmir

Role Overview

We are looking for an experienced Area Sales Manager - Modern Trade to drive sales growth and manage key modern trade accounts across North India. The role offers the opportunity to lead a sizable business portfolio, build strategic customer relationships, and execute sales plans with leading retail chains.

Key Responsibilities

• Manage a modern trade business portfolio across assigned territories.
• Drive sales, distribution, and profitability through key national and regional modern trade accounts.
• Develop and execute annual business plans with customers to achieve sales objectives.
• Build and maintain strong relationships with key stakeholders across retail chains.
• Monitor sales performance, secondary sales, inventory, promotions, and merchandising execution.
• Collaborate with cross-functional teams including supply chain, marketing, finance, and category management to ensure seamless execution.
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities.
• Ensure timely resolution of customer issues and maintain high service levels.

Key Accounts

• DMart
• Vishal Mega Mart
• Reliance Retail
• Walmart
• Apollo Pharmacy
• Metro Retail (MRL)
• Other leading modern trade accounts

Desired Candidate Profile

• Minimum 3-4 years of experience in Modern Trade Sales within a reputed Personal Care/FMCG organization.
• Strong experience in handling key modern trade accounts and driving business growth.
• Proven track record in sales planning, negotiations, account management, and execution.
• Excellent communication, analytical, and stakeholder management skills.
• Willingness to travel across the assigned territory.