Digital Advertising Strategist - Quick Commerce

Company Description

HomeEssentials is India's leading digital-first, direct-to-consumer (D2C) brand, specializing in home and lifestyle products. Our diverse range includes innovative kitchen gadgets, cozy home decor, practical bathroom essentials, and personal care items, designed to enhance everyday life. Known for our commitment to quality, versatility, and customer satisfaction, HomeEssentials strives to meet the evolving needs of modern living. We aim to be the go-to destination for customers seeking functional and stylish products that make life more comfortable.

Location : Gurgaon

Department : Marketing / E-Commerce

Experience : 1–3 years in advertising on quick-commerce or marketplaces

Role Overview

We are seeking a data-driven Quick Commerce Performance Marketing Specialist to manage and optimize advertising campaigns across Blinkit, Zepto, and Instamart . This role is focused on improving visibility, maximizing conversions, boosting sales, and ensuring strong ROI on quick-commerce platforms.

You will work closely with marketing, supply chain, and creative teams to drive brand performance across Q-commerce.

Key Responsibilities

1. Campaign Planning & Execution

• Set up, manage, and optimize campaigns across Q-commerce platforms—Blinkit, Zepto, Instamart.
• Use ad formats such as Sponsored Products, Boost Ads, In-App Banners, Category Spotlights, and Display Ads.
• Develop platform-wise strategies based on SKU type, demand patterns, and city-level performance.

2. Optimization & Growth

3. Operations & Inventory Coordination

4. Reporting & Insights

5. Creative & Brand Collaboration

Requirements :