Plan, optimize & scale Facebook + Instagram ad campaigns to achieve 4X ROAS .
Set up Conversion API, Pixel Events, Custom Audiences, Retargeting Funnels .
Analyze ad performance & create data-driven optimization strategies.
Conduct creative A / B testing for thumbnails, hooks, ad copies & videos.
Coordinate with the content team to produce scroll-stopping creatives for AirSpin.
Competitor & audience behavior research to refine targeting.
Weekly reporting on performance, insights & scalable opportunities.
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Performance Marketer • Kalyan-Dombivli, IN
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