Marketo Marketing Automation Specialist - CRM Platform

Role : Marketo Marketing Automation Specialist (B2B)

Experience Required : 4+ Years

Location : Noida

Shift : 4 : 00 PM 1 : 00 AM IST (Flexibility required during critical launches and production support)

Role Summary :

We are looking for an experienced Marketo Marketing Automation Specialist to manage, configure, and support enterprise marketing automation platforms.

The ideal candidate should possess strong hands-on expertise in Adobe Marketo, system integrations, ETL processes, REST APIs, and B2B marketing operations.

This role involves collaborating with cross-functional teams to optimize marketing workflows, improve platform performance, and support multi-channel marketing initiatives.

Key Responsibilities :

- Serve as the primary support contact for internal marketing teams by providing onboarding, technical guidance, and day-to-day operational support for Marketo.

- Configure, administer, and maintain the Adobe Marketo platform to support marketing automation initiatives.

- Design, implement, and optimize marketing workflows, campaigns, and automation processes.

- Monitor platform performance, analyze operational metrics, and recommend improvements to enhance marketing efficiency.

- Collaborate with business stakeholders and technical teams to troubleshoot issues and streamline marketing operations.

- Integrate Marketo with CRM platforms and other marketing technologies using ETL processes and REST APIs.

- Support account-based, multi-channel marketing programs and customer journey management initiatives.

- Drive projects from planning through implementation while managing technical complexity and changing business requirements.

- Communicate technical concepts effectively to both technical and non-technical stakeholders.

- Partner with process owners and functional teams to reduce operational errors and continuously improve platform performance.

Mandatory Skills :

- Minimum 4 years of relevant experience in marketing automation or marketing technology (MarTech).

- Marketo Certified Professional certification is mandatory.

- Strong hands-on experience with Adobe Marketo administration, configuration, and production support.

- Experience with system integration, ETL processes, and REST API integration.

- Good understanding of B2B marketing automation, account-based marketing (ABM), and multi-channel customer journey management.

- Experience integrating Marketo with Salesforce, Microsoft Dynamics, or similar CRM platforms.

- Strong analytical skills with the ability to build, analyze, and report operational metrics.

- Excellent communication skills with the ability to explain technical concepts to business users.

- Ability to work effectively in a complex, cross-functional, and matrixed organizational environment.

Preferred Skills :

- Experience implementing or rolling out new Marketing Technology (MarTech) platforms.

- Familiarity with project and work management tools such as Workfront, Jira, or Asana.

- Knowledge of marketing operations best practices and solution design methodologies.

- Strong project management skills with experience leading initiatives from planning through execution.

- Excellent problem-solving and stakeholder management capabilities.

(ref:hirist.tech)