Role Overview :
We are looking for an experienced Adobe Campaign Developer (LCM) to support lifecycle marketing (LCM) initiatives by developing, configuring, testing, and deploying email marketing campaigns using Adobe Campaign Classic (V7+), Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP). The ideal candidate should have strong expertise in HTML email development, campaign workflows, audience segmentation, quality assurance, and email rendering while collaborating with cross-functional marketing teams to deliver high-quality campaigns.
Key Responsibilities :
- Develop, modify, and edit marketing campaign creatives using HTML and CSS.
- Configure and deploy email campaigns using Adobe Campaign Classic (V7+).
- Build and manage workflows using pre-designed templates within Adobe Campaign.
- Collaborate with Adobe marketing teams, program managers, and offshore teams to understand campaign objectives and delivery timelines.
- Develop, test, and deploy weekly batch marketing campaigns.
- Edit, validate, and render HTML emails while ensuring compliance with branding guidelines.
- Perform end-to-end quality assurance, testing, and email rendering validation before campaign deployment.
- Identify and resolve email rendering issues across multiple email clients and devices.
- Configure audience segmentation and targeting criteria for marketing campaigns.
- Monitor campaign execution and communicate potential risks or delivery challenges to stakeholders.
- Maintain campaign documentation and deployment records.
- Work effectively in a fast-paced Agile marketing environment.
Essential Skills :
- Adobe Campaign Classic (V7 or above)
- Adobe Journey Optimizer (AJO)
- Adobe Experience Platform (AEP)
- Email Campaign Development
- Email Marketing
- HTML
- CSS
- Email Template Development
- Campaign Workflow Configuration
- Audience Segmentation
- Email Testing & QA
- Email Rendering Validation
- Marketing Automation
- Batch Campaign Deployment
- Strong Communication & Collaboration Skills
(ref:hirist.tech)
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