Senior Manager – Entertainment Partnerships & Brand Integrations
Role Overview
We are seeking a dynamic and commercially driven Senior Manager – Entertainment Partnerships to lead and execute entertainment-led brand collaborations across celebrities, creators, music, content, culture, and experiential platforms. The role requires strong expertise in developing integrated partnership opportunities, managing stakeholder relationships, driving campaign execution, and delivering impactful brand solutions that connect with audiences through entertainment and culture.
Key Responsibilities
Entertainment Partnerships & Campaign Leadership
- Lead the identification, development, and execution of entertainment-led brand partnerships across celebrities, creators, music videos, branded content, experiential activations, airport media, and cultural properties.
- Convert client briefs into innovative partnership opportunities that align with brand objectives and audience engagement goals.
- Drive end-to-end campaign management from concept development and proposal creation to execution, measurement, and reporting.
- Develop strategic partnership recommendations and negotiate commercial agreements with talent, rights holders, production houses, media owners, and content partners.
- Lead and identify brand integration opportunities across films, television, OTT platforms, web series, and other entertainment properties.
- Track upcoming movie releases, TV programming, OTT content, celebrity associations, and entertainment trends to proactively recommend relevant brand partnerships.
- Evaluate entertainment properties to identify the best brand-content fit based on audience, cultural relevance, and marketing objectives.
- Build and manage relationships with production houses, TV networks, OTT platforms, broadcasters, studios, and other entertainment partners, including curating and evaluating partnership proposals.
- Oversee end-to-end execution of entertainment integrations, events, and experiential activations.
- Strong understanding of the entertainment ecosystem with the ability to recommend the right content and partnership opportunities aligned to brand objectives.
Client & Stakeholder Management
- Build and manage relationships with clients, celebrity management agencies, creators, production partners, media owners, and internal teams.
- Serve as the primary point of contact for campaign stakeholders, ensuring seamless communication and timely delivery of commitments.
- Coordinate cross-functional teams to ensure executional excellence and alignment across business, creative, legal, and operations functions.
Business Development & Strategic Planning
- Create compelling pitch decks, partnership proposals, campaign strategies, and commercial plans.
- Manage budgets, timelines, deliverables, contracting processes, and negotiation workflows to maximize campaign effectiveness and profitability.
Content, Documentation & Thought Leadership
- Develop client-facing presentations, campaign notes, award submissions, case studies, and post-campaign reports.
- Track industry trends across entertainment, creator economy, celebrity marketing, music, and cultural properties to identify new partnership opportunities.
- Contribute to building the organization's thought leadership and credentials in the entertainment marketing space.
Preferred Skills & Competencies
- Strong understanding of entertainment marketing, celebrity endorsements, creator partnerships, music integrations, and branded content.
- Excellent client management and stakeholder engagement capabilities.
- Proven experience in proposal development, commercial negotiations, and campaign execution.
- Strong presentation, communication, and storytelling skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in PowerPoint, campaign reporting, and business documentation.
Experience
- 6–9 years of experience in entertainment partnerships, brand solutions, media, talent management, influencer marketing, content partnerships, or related fields.
- Demonstrated experience in managing celebrity, creator, music, content, and experiential marketing initiatives.
Skills Required
entertainment marketing , Business Documentation, Powerpoint, Campaign Execution, branded content, Proposal Development
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