| Job Purpose | The User Researcher is responsible for generating deep psychology-backed insights into user behavior motivations and decision-making within fintech and digital financial products. The role focuses on applying behavioral science cognitive psychology and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design product and business strategy. The role ensures user-centric evidence-based decision-making across the organization. |
| Duties and Responsibilities | A - Minimum required Accountabilities for this role Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g. Prospect Theory Cognitive Dissonance System 1 & 2) to uncover latent motivations emotional drivers and behavioral barriers. Design deploy and analyze quantitative research studies (surveys questionnaires experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB) Big Five Personality Traits and Self-Determination Theory. Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g. loss aversion anchoring bias trust erosion). Translate research findings into structured outputs such as personas mental models journey maps and behavioral frameworks that predict user behavior. Test UI/UX prototypes through usability and concept validation studies using tools like Figma Maze and User Testing leveraging models such as Foggs Behavior Model. Own end-to-end research execution including study design participant recruitment psychometric segmentation data analysis and insight storytelling. B - Additional Accountabilities pertaining to the role Partner closely with design product and business teams to convert behavioral insights into bias-aware recommendations nudges and experience improvements. Monitor fintech and behavioral science trends (e.g. hyperbolic discounting decision fatigue) through diary studies ethnographic research and secondary analysis. Support business KPIs such as conversion engagement retention and trust through evidence-backed research inputs. Contribute to the development of internal research standards methodologies and best practices. |
| Key Decisions / Dimensions | Selection of appropriate research methodologies tools and psychological frameworks for specific business problems. Prioritization of research initiatives based on business impact and user needs. |
| Major Challenges | Translating complex psychological theories into clear actionable recommendations for cross-functional stakeholders. Balancing qualitative depth with quantitative scale in fast-paced product environments. Driving adoption of research insights in business and product decision-making. |
| Required Qualifications and Experience | a)Qualifications Masters degree in behavioral design Interaction Design Human Psychology Cognitive Science or related discipline b)Work Experience 5 years of hands-on experience in qualitative and quantitative user research within consumer tech fintech or digital product environments. Proven application of psychological and behavioral science theories portfolio must demonstrate this expertise. Strong design background with proficiency in UX/UI principles and prototyping tools (Figma Sketch). Expertise in research tools such as UserTesting Qualtrics Dovetail Miro and Maze. Demonstrated ability to build insights through behavioral and cognitive lenses with measurable cross-functional impact. Excellent communication and storytelling skills to simplify complex theories for diverse stakeholders. Strong analytical mindset with experience in psychometrics and statistical analysis. High ownership self-motivation and ability to operate independently in a high-performance environment. Bonus: Prior fintech research experience (e.g. behavioral economics in payments lending investments). Certifications in behavioral science or insights (e.g. HBR Behavioral Insights). |
Lead GL Common • Pune, Maharashtra, India
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