| Job Purpose | Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI first-party data and intelligent targeting. Own end-to-end campaign execution from setup testing optimization and funnel tracking to measurable business outcomes across App and Web. |
| Duties and Responsibilities | Key Responsibilities Campaign Management (Primary Focus) Plan launch and manage campaigns across Search Social Push Campaign Work closely with content team to manage ad copies creatives and landing page requirements Scale high-performing campaigns and optimise basis performance Work closely with media/agency partners for campaign execution A/B Testing & Experimentation Design structured A/B tests across creatives audiences landing pages and offers Test hypotheses to improve CTR and cost efficiency Measure results statistically and implement winning variations Build a continuous experimentation roadmap Funnel Tracking & Optimization Track full acquisition funnel: Discovery to fulfilment Identify drop-offs and conversion bottlenecks Partner with Product/Tech to fix funnel leakages Improve conversion rates and reduce cost per acquisition through data-led actions Ensure accurate tracking via pixels SDKs attribution tools and analytics platforms Consumer AILed Targeting & Personalization Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes Execute & automate remarketing framework Support personalized communication and recommendation initiatives Analytics & Reporting Monitor daily KPIs: traffic leads approvals CPA ROI LTV Create dashboards and performance reports Analyze campaign and cohort performance Share insights and optimization recommendations with stakeholders Cross-Functional Collaboration Coordinate with Product Tech Analytics and Data Science teams for tracking releases and experiments Translate campaign needs into clear requirements for implementation Ensure seamless execution of growth initiatives across systems |
| Required Qualifications and Experience | Ideal Profile 46 years in performance/growth marketing Strong hands-on experience managing paid campaigns Comfortable with data numbers and experimentation Detail-oriented executor with strong problem-solving skills Experience in fintech/lending/app growth is a plus |
Required Experience:
Manager
Deputy Unit Manager Digital Platforms and Consumer AI • Pune, Maharashtra, India
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