Performance Marketing Strategist

Performance Marketing Strategist

Kozhikode, Kerala - On-site

Dataspot Technologies

Full-time

Experience: 3+ Years

About Dataspot Technologies

Dataspot Technologies is a UAE-based digital solutions company with offices in India, Saudi Arabia, the UK, and Ireland. We specialize in digital marketing, branding, website development, web applications, cloud solutions, and business automation services. Our team works with clients across multiple industries, helping them achieve measurable growth through innovative digital strategies.

About the Role

We are looking for a results-driven Performance Marketing Strategist who can create, manage, and optimize paid digital campaigns that generate qualified leads and maximize ROI. The ideal candidate should have strong expertise in Meta Ads, Google Ads, campaign analytics, audience targeting, and conversion optimization.

This role requires a strategic thinker who can combine creativity with data-driven decision-making to deliver outstanding campaign performance for local and international clients.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms
• Drive lead generation, customer acquisition, and conversion-focused marketing campaigns
• Monitor and analyze campaign performance metrics including CTR, CPC, CPL, CPA, ROAS, and conversion rates
• Develop audience targeting, retargeting, and funnel strategies to improve campaign effectiveness
• Conduct A/B testing on ad creatives, copy, landing pages, and audience segments
• Implement and manage tracking through Google Analytics, Google Tag Manager (GTM), Meta Pixel, and conversion tracking tools
• Collaborate with content creators, designers, and developers to create high-performing marketing assets
• Prepare detailed performance reports with actionable insights and recommendations
• Communicate directly with clients regarding campaign performance, strategy, and optimization opportunities
• Stay updated with the latest digital marketing trends, advertising platform updates, and industry best practices

Required Skills & Qualifications

• Minimum 3 years of experience in Performance Marketing or Digital Marketing
• Strong hands-on experience with Meta Ads Manager and Google Ads
• Proven track record in managing lead generation and conversion-focused campaigns
• Strong understanding of campaign optimization and performance analysis
• Experience with Google Analytics, GTM, Meta Pixel, and conversion tracking
• Excellent analytical and reporting skills
• Strong communication and client management abilities
• Ability to manage multiple campaigns simultaneously
• Data-driven mindset with strong attention to detail

Preferred Skills

• Experience managing campaigns targeting the UAE/GCC market
• Knowledge of SEO fundamentals and email marketing
• Experience with CRM integrations and marketing automation tools
• Understanding of Conversion Rate Optimization (CRO)
• Google Ads or Meta Blueprint certifications will be an added advantage

Apply Now

Send your updated resume to: [HIDDEN TEXT]

Subject Line: Application – Performance Marketer – Your Name

Only shortlisted candidates will be contacted.

Skills Required
Google Tag Manager, conversion optimization, Google Ads, Google Analytics, Campaign Analytics