Digital Marketing Instructor

Job Title: Digital Marketing Instructor

Location: Mumbai

Company: upGrad

About upGrad

About upGrad Founded in 2015, upGrad is Asia's largest integrated Learning, Skilling, Workforce Development, and Placement company. Its offerings include online and hybrid degrees, study abroad programs, certifications, bootcamps, and doctorates for working professionals. Through its B2B arm, upGrad also provides enterprise training, recruitment, and staffing services. With 10M+ learners across 100+ countries, 300+ global university partners, 2500+ pathway connections, and 20,000+ recruitment partners, upGrad continues to empower careers worldwide.

Job Description: Digital Marketing Trainer / Instructor

Role Overview

We are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver a structured, hands-on training program. The trainer will be responsible for guiding students through core digital marketing concepts, tools, and real-world applications, ensuring they become job-ready professionals.

Key Responsibilities

• Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum
• Cover key modules including:
• Digital Marketing Fundamentals & Channels
• Competitive Analysis & Strategy
• Content Marketing & Blogging
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Paid Advertising (Google Ads, Social Ads)
• Analytics & Performance Tracking
• Conduct practical demonstrations and tool-based learning sessions
• Design and assign hands-on exercises, projects, and case studies
• Track student progress and provide continuous feedback
• Conduct assessments, quizzes, and evaluations to measure learning outcomes
• Mentor students on industry best practices and career readiness
• Support students in building portfolios (blogs, campaigns, etc.)
• Stay updated with the latest trends, tools, and algorithm changes in digital marketing

Required Skills & Expertise

• Strong understanding of:
• SEO (On-page, Off-page, Technical)
• Content Marketing & Blogging platforms
• Social Media Platforms (Meta, LinkedIn, etc.)
• Paid Campaigns (Google Ads, Facebook Ads)
• Web Analytics (Google Analytics or equivalent tools)
• Ability to explain complex concepts in a simple and structured manner
• Hands-on experience with digital marketing tools and platforms
• Strong communication and presentation skills

Qualifications

• Bachelor's degree in marketing, Business, or related field
• Certification in Digital Marketing (preferred)
• Prior teaching/training experience is a plus

Experience

• 2+ years of hands-on experience in Digital Marketing
• Experience in training, mentoring, or conducting workshops preferred

Key Deliverables

• Completion of the curriculum within defined timelines
• Improved student understanding and practical application skills
• Student readiness for internships/jobs in digital marketing
• Creation of student projects and portfolios

Soft Skills

• Excellent communication and interpersonal skills
• Ability to engage and manage a classroom effectively
• Strong mentoring and problem-solving approach
• Adaptability and learner-centric mindset

Success Metrics

• Student engagement and attendance
• Assessment and project performance
• Practical implementation of concepts by students
• Feedback from students and stakeholders

Why This Role

• Opportunity to shape future digital marketing professionals
• Work on a structured, industry-relevant curriculum
• High impact role with direct student outcomes
• Dynamic and interactive teaching environment

Skills Required
Content Marketing, Google Ads, Social Media Marketing, Analytics, Google Analytics, Seo