Associate Director Media Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise.

Role summary and Impact

We are seeking an experienced Associate Media Planning Director with a strong background in digital media and performance marketing to join our team. The ideal candidate will be well-versed in managing App Campaigns for Install (ACi) and App Campaigns for Engagement (ACe) SEM with a solid understanding of B2C brand dynamics to drive performance goals (DMP DSP 3P partners) and e-commerce marketing. This role involves developing and executing strategic media plans that drive user acquisition engagement and revenue growth for our digital products.

Reporting of the role - Media Planning Director

Some of the things wed like you to do:

• Independently manage the planning execution and optimization of digital media campaigns across various channels. Ensure campaigns are strategically targeted to drive installs user engagement and revenue growth.
• Adept understanding of Marketing funnel and is able to differentiate media strategies based on business and campaign objectives such as awareness vs lower funnel conversions
• Good understanding of B2C publishers for India to help drive performance driven campaigns: audience signals measurement of campaigns data passback
• Good hands on experience on Google ads - SEM YT campaigns app based campaigns and as well as 3P DSP platforms
• Audience research and analytics on 1st party data sources and 3rd party data sources
• Apply a strong measurement mindset to assess campaign performance. Understand channel-level incrementality and leverage Advertising Data Hub (ADH) to gain insights into campaign effectiveness and make data-driven decisions.
• Analyze campaign performance metrics and provide actionable insights. Prepare regular reports and presentations for stakeholders highlighting key results and recommendations for improvement.
• Creative spec management
• Creation of tactical plan presentation and supporting media plan templates
• Creation of campaign analysis plan templates
• Oversee the successful launch of campaigns using the Launch Tracker
• Maintain accuracy and timely updates of deliverable tracking documents for team
• QA of media plan set up conducted by various Activation team members
• Adherence to team quality standard for reporting template and delivery
• Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
• Use understanding of campaign performance to contribute content to campaign wrap-up presentations
• Manage accurate forecasts media plans and all key media planning documentation

Skills & Experience

• At least 7 years experience in digital media and performance planning advertising marketing and experience handling app-based performance clients largely
• Team handling experience
• Knowledge of typical B2C platforms use of 1P data DMP sources and DSP partners to drive performance goals
• Working knowledge and effective vocabulary across search app campaigns social display video branding campaigns and/or programmatic media buying
• Experience with Media Research Tools (Comscore GWI TGI YouGov)
• Excellent communication and presentation skills
• Ability to provide and meet forecasts of expected return of media investment
• Strong organizational skills with a keen ability to prioritize and multitask
• Proven problem solving skills and ability to think outside of the box
• Ability to work independently and collaborate in a team environment
• Detail oriented and responsive deadline-driven with strong reasoning skills
• Lead by example while motivating and coaching juniors on the team
• Manage Performance Development Cycle and Review process for juniors

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection.

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Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1