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bebetta
Head of Brand Partnerships & Monetizationbebetta • Ahmedabad, India
Head of Brand Partnerships & Monetization

Head of Brand Partnerships & Monetization

bebetta • Ahmedabad, India
30+ days ago
Job description
This is a founding commercial role. You will build BeBetta's brand-funded monetization engine from near zero - owning partnerships, deal structures, pricing, affiliate rails, and the underlying unit economics. You'll work directly with the CEO.

Responsibilities

  • Build and own relationships with brand, shopper marketing, and trade marketing teams.

The Funding Ladder

  • Move brands across stages: BeBetta-funded Co-funded Fully brand-funded.
  • Run boosted campaigns as test cases turn results into proof; convert proof into long-term funded deals.

Deal Structuring And Pricing

  • Own commercial models such as: Cost per verified buyer, % of basket value, Budget + target CPA.
  • Design win-win deals that unlock brand budgets while protecting margins.

The Affiliate Rail

  • Set up and scale partnerships with networks like Cuelinks, Admitad, and Impact.
  • Enable online brands to start monetizing from day one.

Unit Economics And Financial Ownership

  • Own and drive the core metrics: Cost per verified buyer, Contribution margin per scan, Brand-funded share of reward cost.
  • Be equally strong in a financial model and a brand pitch.

Consumer Intelligence Revenue

  • Open and build a second revenue line:
  • Engage insights teams and research partners
  • Convert our data into paid consumer intelligence products

What Success Looks Like (First 60-90 Days)

  • Key hero brands moved up the funding ladder.
  • Repeatable proof packs that convert into funded deals.
  • Affiliate rail is live and contribution-positive.
  • At least one consumer intelligence pilot launched.
  • A trusted unit economics model used by leadership.

Requirements

  • A commercial builder (5-9+ years) across brand partnerships, shopper marketing, trade marketing, performance marketing, affiliate marketing, retail media, or CPG/D2C sales.
  • Deeply familiar with how brand budgets actually work (trade spend, shopper marketing, CAC).
  • Analytically sharp - you can build and defend unit economics, not just sell.
  • High ownership, comfortable with ambiguity, and experienced in building from scratch.
  • A strong closer who can operate across CMOs, founders, and data teams.

Nice To Have

  • Experience working with FMCG/CPG brand teams.
  • Affiliate/performance marketing exposure.
  • Background in consumer data / retail media / loyalty ecosystems (e. g., Nielsen, Kantar, Numerator, Fetch, CashKaro, Magicpin).
  • Early-stage startup experience.

This job was posted by Career Shah from BeBetta.
Skills Required
retail media , Trade Marketing, brand partnerships, shopper marketing, Affiliate Marketing, Performance Marketing
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Head of Brand Partnerships & Monetization • Ahmedabad, India

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