Masters Union - Senior Manager - International Markets & Student Experience

About the Role:

PGP Bharat is an immersive, travel-based postgraduate program that enables students to understand Bharat through firsthand experiences across its regions, industries, cultures and communities. We are looking for a Senior Manager to build and scale the international student market for PGP Bharat while owning the end-to-end experience of international participants. This role combines market development, student recruitment and student experience, making it ideal for someone who has worked with international markets, global student recruitment, cross-border education initiatives or international student engagement.

Specifically, this role will involve:

- Building and executing the international growth strategy for PGP Bharat.

- Identifying priority geographies, target segments, and market-entry opportunities.

- Conducting market research to understand student motivations, competitive programs and enrollment drivers.

- Driving international admissions growth and expand student acquisition channels.

- Designing and managing the international admissions funnel.

- Leading recruitment campaigns, webinars, information sessions and prospect engagement initiatives.

- Tracking conversion metrics and continuously optimize recruitment processes.

- Building scalable systems to support international student acquisition.

- Owning the end-to-end journey of international students participating in Bharat immersions.

- Designing onboarding, pre-arrival, orientation, immersion and post-program experiences.

- Building processes that ensure a seamless and high-quality student experience.

- Gathering feedback and continuously improve program delivery.

- Serving as the primary point of contact for international students throughout their journey.

Ideal candidate will have:

- 47 years of professional experience.

- Experience in international education, study abroad, global student recruitment, international admissions, exchange programs, or related fields.

- Proven track record of building or scaling a new market, growth initiative, or recruitment channel in the international market.

- Experience working with students and stakeholders across different countries and cultures.

- Strong strategic thinking and market development capabilities.

- Understanding of international student decision-making and recruitment funnels.

- Excellent project management and execution skills.

- Strong analytical, communication, and stakeholder management abilities.

- High ownership mindset with the ability to build new initiatives from scratch.

- Experience in International higher education institutions, Study abroad organizations, International student mobility programs, Global fellowships and exchange programs, International admissions and recruitment teams & Education-focused startups with international operations.

(ref:iimjobs.com)