Brand Marketing Executive - JG

Experience: 2 - 8 Years

Industry Preference: Hospitality, Lifestyle, Retail, Food & Beverage (preferred)

About The Role

We are looking for a creative, proactive, and execution-focused Brand Marketing Executive to drive brand growth through strategic marketing initiatives, innovative campaigns, and strong stakeholder management. The ideal candidate will combine strategic thinking with hands-on execution to deliver impactful marketing programs and enhance customer engagement.

Key Responsibilities

Brand Strategy & Positioning

• Support the development and execution of brand strategies.
• Ensure consistent brand communication across digital, print, and offline channels.
  
  

Marketing Campaigns

• Plan and execute innovative marketing campaigns to increase brand awareness and customer engagement.
• Manage integrated campaigns across digital, PR, influencer, and experiential channels.
  
  

Creative Development

• Coordinate with vendors and agencies for production, printing, and marketing collateral.
• Ensure quality, timely delivery, and cost-effectiveness of marketing materials.
  
  

Digital Marketing & Social Media

• Manage social media activities and support performance marketing initiatives.
• Collaborate with creative teams to develop engaging content.
  
  

Events, Activations & Partnerships

• Plan and execute events, activations, and customer engagement initiatives.
• Build partnerships with influencers, communities, and complementary brands.
• Monitor event effectiveness and measure ROI.
  
  

Budgeting & Reporting

• Track marketing budgets, expenses, and variances.
• Prepare campaign performance and ROI reports.
  
  

Vendor & Stakeholder Management

• Identify, negotiate, and manage external vendors and partners.
• Collaborate with internal teams to ensure seamless execution of marketing initiatives.
  
  

Market Research & Insights

• Monitor consumer trends, competitor activities, and campaign performance.
• Provide actionable insights to improve marketing effectiveness.
  
  

Requirements

• 2–8 years of experience in brand marketing or related roles.
• Strong experience in campaign planning, vendor management, and budget control.
• Hands-on knowledge of digital marketing, analytics, and campaign execution.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to balance strategic planning with operational execution.
  
  

Preferred Skills

• Brand Management
• Campaign Planning & Execution
• Digital Marketing
• Social Media Management
• Vendor Management
• Event & Activation Management
• Budgeting & MIS Reporting
• Market Research & Analytics
  
  

Skills: events,campaign planning,brand strategy,market research,vendor,activations,strategic planning,brand positioning,budgeting,social media,digital marketing,budget control,operational execution,analytics,brand positioning strategies,strategic brand positioning,brand marketing,strategic creative development,partnerships,stakeholder management,marketing campaigns,creative development,vendor management
Skills Required
Digital Marketing, Social Media Management, Vendor Management, Brand Management