This role sits at the intersection of product innovation and revenue growth directly influencing how FinnOne Neo competes and wins in a rapidly evolving global lending landscape.
We are seeking a seasoned Product Marketing Manager to drive global positioning messaging and demand for FinnOne Neo our flagship lending platform. This role will be pivotal in shaping how the product is perceived across India Middle East & Africa (MEA) and Southeast Asia (SEA) working closely with product sales and regional teams.
The ideal candidate brings 7 years of experience in BFSI technology / lending platforms with strong exposure to enterprise SaaS marketing solution positioning and GTM strategy.
If you have built and positioned lending products and want to take a global story across India MEA and SEA this is your opportunity to shape the narrative of the leading lending community - FinnOne Neo.
Key Responsibilities
Product Positioning & Messaging
Own and evolve FinnOne Neos value proposition across segments (banks NBFCs digital lenders).
Craft region-specific messaging aligned to market maturity (India vs MEA vs SEA)
Go-to-Market (GTM) Strategy
Lead end-to-end GTM planning for product launches upgrades and regional expansion.
Partner with regional sales to create Partner with regional sales to create market entry strategies for key geographies
Align GTM with sales cycles typical of lending platforms
Sales Enablement Develop high-impact sales assets: pitch decks battle cards ROI calculators case studies.
Support Support large deal pursuits with customized storytelling and solution positioning.
Train sales teams across regions on product narratives and differentiation
Demand Generation & Campaigns
Collaborate with demand gen teams to drive pipeline-building campaigns for both transformation for existing customers and GA releases for prospects.
Design account-based marketing (ABM) programs for product positioning in strategic accounts.
Leverage digital events partnerships and analyst relations to build visibility
Market & Competitive Intelligence
Track competitor offerings and build competitive intelligence frameworks
Identify market trends (embedded finance digital lending ESG lending AI-led underwriting)
Translate insights into product and marketing strategies.
Customer & Analyst Engagement
Develop compelling customer success product stories and testimonials.
Work with analysts (Gartner Forrester IBS etc.) to strengthen positioning.
Represent the product in industry forums events and thought leadership platforms
Cross-Functional Collaboration
Act as the bridge between Product Sales Pre-sales and Marketing
Influence product roadmap based on market feedback and regional needs
Ensure consistent messaging across all touchpoints
Requirements
6 years in product marketing / solution marketing in BFSI or Fintech
Strong experience in lending platforms / LOS / LMS / digital lending ecosystems for retail corporate SME FAS Gold LOBs Experience in Automotive Finance and Islamic Finance would be an add on.
Proven track record in global markets (India MEA SEA)
Strong understanding of enterprise SaaS sales cycles and banking buyers
Excellent storytelling stakeholder management and influencing skills
Preferred Experience
Exposure to Loan Origination Systems (LOS) Loan Management Systems (LMS) Collections
Experience working with NBFCs banks and digital-first lenders
Familiarity with regulatory nuances across regions
Experience in analyst relations competitor intelligence and large deal support Services Marketing
Success Metrics (KPIs)
Contribution to pipeline creation and deal wins
Strength of product positioning and competitive differentiation
Adoption of sales enablement assets across regions
Analyst recognition and market visibility
Regional GTM success (India MEA SEA)
Education : MBA
Benefits
Nucleus is well known for identifying nurturing and promoting the internal talent and having long mutually rewarding associations with its performing associates. Our focus programs help our associates to continuously grow based on their capability performance and career aspirations.
Required Education:
MBA
Employment Type : Full Time
Experience: years
Vacancy: 1
