Manager – Marketing Excellence / Marketing Automation

Manager – Marketing Excellence / Marketing Automation

Location: India
Experience: 6-10 Years
CTC Range: 18 LPA – 30 LPA
Employment Type: Full-Time

Role Overview

We are looking for a highly driven Manager – Marketing Excellence / Marketing Automation to lead customer engagement, campaign automation, and marketing technology initiatives. The ideal candidate will have hands-on experience with marketing automation platforms, customer journey orchestration, CRM, analytics, and campaign operations to drive customer acquisition, retention, and lifecycle marketing effectiveness.

Key Responsibilities

Marketing Automation & Campaign Management

• Design, execute, and optimize automated customer journeys across multiple channels.

• Manage end-to-end campaign operations including segmentation, targeting, personalization, execution, and reporting.

• Build and deploy lifecycle marketing programs focused on acquisition, engagement, retention, and reactivation.

• Ensure timely campaign delivery while maintaining data accuracy and operational excellence.

Customer Journey & Lifecycle Management

• Develop customer journey frameworks and engagement strategies across the customer lifecycle.

• Identify customer behavior patterns and opportunities for personalization.

• Improve customer experience through data-driven marketing initiatives.

• Collaborate with marketing, product, sales, and analytics teams to enhance customer engagement.

Marketing Technology & CRM

• Manage and optimize marketing automation platforms and CRM systems.

• Work closely with technology teams to ensure seamless integration of marketing tools and customer data platforms (CDPs).

• Maintain customer databases, audience segmentation, and campaign governance processes.

• Support implementation and enhancement of MarTech solutions.

Analytics & Performance Measurement

• Monitor campaign performance and generate actionable insights.

• Create dashboards and reports to track KPIs including conversion, retention, engagement, and campaign ROI.

• Conduct A/B testing and optimization initiatives.

• Drive continuous improvement through data analysis and performance reviews.

Process Excellence & Stakeholder Management

• Establish best practices, SOPs, and governance frameworks for marketing operations.

• Partner with cross-functional stakeholders to align marketing initiatives with business objectives.

• Drive process improvements and operational efficiencies across marketing functions.

• Manage agency and vendor relationships where applicable.

Required Skills & Experience

Marketing Automation Platforms

Hands-on experience with one or more of:

• Adobe Campaign

• Salesforce Marketing Cloud

• Braze

• MoEngage

• CleverTap

• WebEngage

Core Competencies

• Marketing Automation

• CRM Management

• Customer Journey Mapping

• Campaign Operations

• Lifecycle Marketing

• Customer Data Platforms (CDP)

• Marketing Analytics & Reporting

• Segmentation & Personalization

• Process Excellence

• A/B Testing & Optimization

Preferred Industry Background

Candidates from the following industries will be preferred:

• FMCG

• Retail

• Consumer Internet

• E-commerce

• Telecom

• BFSI

• Marketing Technology (MarTech)

• Digital-First Organizations

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or related field.

• MBA preferred.

• Certifications in Marketing Automation, CRM, Salesforce, Adobe, Braze, CleverTap, or related platforms are a plus.

• Strong understanding of customer engagement and retention strategies.

Behavioral Competencies

• Strong analytical and problem-solving skills.

• Excellent stakeholder management and communication abilities.

• Data-driven decision-making mindset.

• Ability to manage multiple projects in a fast-paced environment.

• Strong attention to detail and execution excellence.

• Collaborative and proactive approach to driving business outcomes.

. Skillset Required: Marketing Automation Platforms, Adobe Campaign, Salesforce Marketing Cloud, Braze, MoEngage, CleverTap, WebEngage, CRM Management, Customer Journey Mapping, Campaign Operations, Lifecycle Marketing, Customer Data Platforms (CDP), Marketing Analytics & Reporting, Segmentation & Personalization, Process Excellence, A/B Testing & Optimization, Stakeholder Management, Communication, Analytical Skills, Problem-Solving, Data-Driven Decision-Making, Project Management, Attention to Detail, Execution Excellence, Collaborative Approach