Influencer Campaign Director

Role Overview : We are seeking a seasoned Delivery Lead to own end-to-end delivery of high-impact influencer campaigns for renowned brands. The ideal candidate blends strong client servicing, creator strategy, and people leadership to translate brand objectives into compelling proposals, flawless execution, and measurable business outcomes across macro, micro and nano-influencer programs.

Key Responsibilities

• Campaign Strategy & Planning
• Define influencer strategies aligned to brand objectives (awareness, consideration, conversion, retention).
• Design tiered influencer approaches (macro, micro, nano) and recommend optimal mixes, KPIs and activation timelines.
• Proposal Development & New Business Support
• Lead development of client-facing proposals : creative concepts, media plans, influencer selection rationale, budgets, measurement frameworks, and timelines.
• Present campaign approaches confidently to clients and internal stakeholders.
• End-to-End Campaign Delivery
• Oversee end-to-end execution : influencer sourcing & outreach, briefing, content review & approval, compliance, publishing, and amplification.
• Manage budgets, timelines, and internal / external resources to ensure on-time, on-budget delivery.
• Creator Strategy & Relationship Management
• Build and maintain strong relationships with creators and talent management partners.
• Ensure authentic creative collaborations, negotiate fair rates, and manage contracts and usage rights.
• Measurement & Optimization
• Define meaningful KPIs and reporting frameworks (reach, engagement, view-through, and referral / conversion metrics).
• Analyze performance, draw insights, and iterate mid-flight to improve ROI;

deliver post-campaign insights and recommendations.

manage expectations, escalate risks, and proactively recommend optimizations.

allocate tasks, track performance, and support career development.

Required Qualifications & Experience :

Nice-to-Have :