InfoBeans Technologies - Salesforce Marketing Cloud Architect

Job Description : Salesforce Marketing Cloud Architect (Verified Job)

Role : Salesforce Marketing Cloud Architect

Experience : 10+ Years (8+ years in Salesforce & Marketing Cloud)

Location : Pune, Baner

Work Mode : Onsite / Hybrid

Employment Type : Full-Time

Notice Period : Immediate to 30 Days Preferred

Role Overview :

We are looking for a highly experienced Salesforce Marketing Cloud Architect to lead end-to-end architecture, implementation, and optimization of Salesforce Marketing Cloud solutions across enterprise-scale digital marketing programs. The ideal candidate will drive solution design, enterprise integrations, data strategy, and omnichannel customer engagement while partnering with business stakeholders and technical teams to deliver scalable and high-performing marketing solutions.

Key Responsibilities :

- Lead end-to-end architecture and implementation of Salesforce Marketing Cloud solutions aligned with business objectives.

- Design scalable customer engagement frameworks across Email, SMS, Push Notifications, Web, and WhatsApp channels.

- Architect and optimize customer journeys using Journey Builder and Automation Studio.

- Define robust contact models, relational data extensions, segmentation strategies, and subscriber management frameworks.

- Design integrations between Salesforce Marketing Cloud, Salesforce CRM, Data Cloud, and third-party enterprise applications.

- Develop scalable API-based integration strategies using REST and SOAP services.

- Establish governance standards including folder structures, naming conventions, deployment models, and security best practices.

- Drive migration initiatives from legacy marketing automation platforms such as Marketo to Salesforce Marketing Cloud.

- Support customer data unification, real-time ingestion, and identity resolution initiatives using Salesforce Data Cloud.

- Conduct technical design reviews and ensure adherence to architecture standards and coding best practices.

- Mentor developers and technical teams on solution implementation and optimization.

- Collaborate with business stakeholders to translate complex requirements into scalable technical solutions.

- Ensure performance optimization, data quality, and platform scalability across multi-Business Unit environments.

Key Result Areas (KRA) :

- Deliver scalable and efficient Salesforce Marketing Cloud architecture for enterprise marketing programs.

- Improve customer engagement through optimized omnichannel journey orchestration.

- Ensure seamless integration between SFMC, CRM systems, and external platforms.

- Enhance campaign efficiency through automation and advanced segmentation strategies.

- Maintain high standards of data governance, security, and compliance.

- Drive successful migration and transformation initiatives from legacy systems.

- Optimize customer data architecture for personalization and real-time marketing.

- Improve technical delivery quality through architecture reviews and mentoring.

- Enable faster go-to-market for digital campaigns through streamlined processes.

- Ensure system reliability, scalability, and performance optimization.

Required Skillsets :

- Strong expertise in Salesforce Marketing Cloud architecture and implementation.

- Hands-on experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio, Content Builder, and Web Studio.

- Strong proficiency in AMPscript and Server-Side JavaScript (SSJS).

- Advanced SQL skills for segmentation, data views, and campaign optimization.

- Strong understanding of SFMC subscriber model and contact management.

- Expertise in relational data modeling and data extension design.

- Strong experience with REST and SOAP API integrations.

- Experience with Marketing Cloud Connect and Salesforce CRM integration.

- Knowledge of multi-org and multi-Business Unit architecture.

- Experience in deployment strategy, release management, and environment governance.

- Strong understanding of data security, compliance, and governance standards.

Preferred Skillsets :

- Hands-on experience with Salesforce Data Cloud and Customer 360.

- Experience in Marketo to Salesforce Marketing Cloud migration.

- Knowledge of Marketing Cloud Personalization (Interaction Studio).

- Exposure to Salesforce Sales Cloud, Service Cloud, or Experience Cloud.

- Understanding of Agentforce and Einstein AI capabilities.

- Experience in advanced personalization and real-time customer engagement solutions.

Certifications Preferred :

- Salesforce Certified Marketing Cloud Consultant

- Salesforce Certified Marketing Cloud Developer

- Salesforce Certified Data Cloud Consultant

- Salesforce Certified Administrator

- Salesforce Certified Sales Cloud or Service Cloud Consultant

Soft Skills :

- Excellent communication and stakeholder management skills.

- Strong problem-solving and analytical capabilities.

- Ability to lead solution workshops and technical discussions.

- Strong leadership and mentoring skills.

- Ability to translate technical concepts into business-friendly language.

- Strong decision-making and strategic thinking capabilities.

(ref:hirist.tech)