Planning
- Monthly account wise planning of secondary sales leading to primary sales for their territory / accounts
- Weekly planning for coverage and calls
- Monthly / quarterly sales forecast for defined territory
- Quarterly activation planning
Execution
Drives adherence to SFE processes : , Call average, customer coverage, working days, SME trackers, prescription tracker, secondary sales and product sampling / demonstrationsTo track all product and service quality related complaints and coordinate with National / Sales Manager / quality to ensure formal response and closure to complaints report it to PV & QualityCompetition & Market Mapping Track and gather market data, no. of indicated surgeries, gather and analyze competitor activitiesP5 Implementation – Implementation of Marketing strategy and activations as per defined GTMIdentify and drive business development initiatives in his / her current / new accounts including training and education of paramedical staffEnsure speedy and adequate availability of products in his / her accountsFinancial
Achievement of monthly secondary sales target revenue numbers (SFE)Non Financial
Alignment to P5 plan (Segmentation and Targeting) – Deviation from MCL and account plan (WIP)SME development – As per defined list (WIP)Market Activations as per GTM (SFE)Behavioral
Drive for resultsPersuasive CommunicationData analysis and Problem solving skillsMarket OrientationPlanning and PrioritizationPeople ManagementFunctional :
Consultative Selling skillsProduct / Therapy / Competitor knowledgeStrategic key account managementNegotiation skillsWork with marketing to drive execution of campaigns and activationsGovt. and Corporate account sales targetTerritory PerformanceAccount planning & performanceActivation PlanSubject Matter Expert (SME) Management at account levelPricing decisions at account level through competition mappingMission Critical Collaborators :
Sales ManagerMarketingBaxSol and Corp Account Sales TeamSkills Required
Sales, Business Development