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Programmatic Campaign Manager
ConfidentialBengaluru / Bangalore, Gurgaon / Gurugram, Mumbai30+ days ago
Job descriptionExcellent communication skills (Written + Verbal); Self-motivated individual Disciplined : On attendance, deliverables and adhering to company ethical standards High intellectual curiosity; willingness to learn and explore; Confident in analyzing and acting on marketing data Able to work in a highly multicultural environment Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience Working knowledge on the following will be an added advantage o DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage o Should be aware of Ad Serving technologies, and analytical tools like GA and Omniture o Conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc Expert proficiency in Excel and comfort in handling large volumes of data
Responsibilities
- Manage multi channel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
Required Skill set : -
Skills Required
Online Media
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Campaign Manager • Bengaluru / Bangalore, Gurgaon / Gurugram, Mumbai
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