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Senior Manager, Digital Media Activation

Senior Manager, Digital Media Activation

NeuIQRepublic Of India, IN
21 days ago
Job description

Role overview : The Senior Manager / Supervisor, Media is accountable for driving and supporting all aspects of the media planning and activation process and workflow including the

integrated workings of cross-channel platforms for a select group of accounts. This role plays an integral role as an integration lead developing media strategies that translate into media plans while also responsible for ensuring flawless execution and activation of plan across all channels. Proven leadership experience, established mentorship success stories, extensive integrated media experience and strategic thinking are all vital in this position. This role also partners closely with Client Services and senior media leadership to build strong relationships across teams while also ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey.

Key Responsibilities :

  • Champion the cross-channel planning and activation process and workflow for active campaigns across select group of accounts
  • Act as key integration lead collaborating with media strategy, omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns
  • Oversee and support management and maintenance of active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
  • Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
  • Troubleshoot issues / concerns and work with online partners to resolve as needed
  • Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
  • Work in close collaboration with Media Strategy team translating plan to inputs for activation;

consult on optimizations throughout campaign life-cycle to meet and / or exceed performance goals

  • Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
  • Lead and own regular budget pacing at overall plan level and monthly actualization process for select group of accounts
  • Participate in larger team projects on the future of media buying and activation
  • Exhibit the ability to anticipate and solve problems
  • Own and foster growth in the relationships with agency partners, where applicable
  • Work closely with account and media strategy leads to ensure strong senior client relationships on select group of accounts
  • Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges
  • Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
  • Oversee cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
  • Ensure process and activation best practices are used across select group of accounts
  • Key Skills :

  • 5+ years of experience in digital marketing with a strong foundation in B2B media planning, activation, and vendor management — agency or client-side.
  • Hands-on expertise with media platforms (e.G., Basis, Nexelus), project management tools (e.G., Asana), and analytics tools like Google Analytics and Adobe Analytics.
  • Proven ability to lead teams, manage stakeholders, and drive seamless media execution across cross-functional teams.
  • Demonstrated success in process optimization and building workflows across multiple teams and campaigns.
  • Sharp attention to detail, commercial awareness, and a solutions-first mindset to deliver results under pressure.
  • Strong presentation, prioritization, and upward management skills with the ability to engage both clients and senior leadership.
  • A challenger mindset — constantly pushing for better performance, clarity, and strategic alignment in media operations.
  • Why NeuIQ :

  • Culture of Innovation : Join a team that values creativity, experimentation, and disruption in the tech industry.
  • Growth Opportunities : NeuIQ is committed to helping our team members grow their skills and careers through learning and development.
  • Work-Life Balance : Flexible work options, including [remote / hybrid / on-site], ensuring you can thrive both personally and professionally.
  • Diversity and Inclusion : At NeuIQ, we celebrate differences and foster a culture where everyone feels valued and heard.
  • Equal Opportunity Employer Statement : NeuIQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.

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    Digital Media Manager • Republic Of India, IN

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